This winter holiday, Betsoft Gaming brings “festive cheer” with the launch of its Twelve Days of Giving charity campaign that will begin on December 14 and run daily for the twelve consecutive days inclusive.
From animal welfare to children’s gifts, soup kitchens and food banks, a range of Malta-based charities have been selected by the company for the charity campaign, both as “an acknowledgement of the sterling care they provide” and “as a thank you for their efforts”.
Through the campaign, Betsoft Gaming’s aim is to help provide some of the much needed items as requested by the charities.
“Betsoft has an active Corporate Social Responsibility programme and it really is our pleasure to be working with so many different charities,” commented Kami Scerri, marketing manager at Betsoft Gaming.
“We also have been heartened by how many people have helped us with our ‘Twelve Days of Giving’ initiative. From the suppliers to our team – everyone has contributed in some way to make this a success for the people and animals we are trying to help.”
In addition to the Twelve Days of Giving to these foundations, groups and charities, the company has also considered its environmental footprint. Working only with suppliers which are also based in Malta, Betsoft has made efforts to minimise the carbon impact and maximise the benefits of this local initiative across “as many environments as possible”.
Despite being a global brand, as the company’s headquarters are located in Malta, it was deemed ‘appropriate’ to focus on Maltese organisations and groups for this programme of aid.