BGaming’s Aviamaster’s has enjoyed a meteoric rise since its launch, and the developers CEO, Marina Ostrovtsova, revealed the role social media and streaming has played in this success.
Speaking to SlotBeats, she detailed how streamers like Adin Ross playing the crash game on social media in front of their followers turned Aviamasters into an “unprecedented success”.
“When someone like Adin Ross plays Aviamasters organically, without any paid promotion, it’s a huge deal. It shows that authentic interest can spark natural virality, which drives growth and gives us confidence in our approach for future projects,” she said.
Ross alone has over 25 million followers across social media and streaming platforms. On TikTok the game has garnered more than 500 million views over the past six months, and 200 new videos are made about the game everyday.
During this time period, new players have grown by 740%, explained Ostrovtsova.
“The community played a huge role in the game’s growth,” she continued. “Players weren’t just engaging with Aviamasters, they started creating content: videos, memes, tutorials, and challenges. This organic activity kept the game visible, spread it to new audiences, and showed us which elements people loved the most.”
Although Aviamasters has enjoyed largely organic growth, BGaming has made a concerted effort to work with streamers given their influence on slot marketing.
The developer uses Strmlytics, a tool that tracks streamer activity and provides data on trends, reach and preferences.
It also recently partnered with the Brazilian influencer John Vlogs, who became BGaming’s official ambassador for Latin America.
As a result of Aviamaster’s success, Ostrovtsova explained that BGaming has learned the value of the natural engagement that comes with gaining popularity across social media.
She said: “With Aviamasters, we saw how natural engagement alone could push the game to huge popularity, even without big ad campaigns in the beginning.
“And it wasn’t just about going viral, it came from interaction with the audience and the involvement of partners, streamers, and players who made the game part of their own content and communities. “
“That kind of growth builds loyalty and energy that no paid promo can fully replace.
We see organic growth as the foundation for everything. It turns a game into a living community, which has always been central to our vision.”
Looking to the future, Ostrovtsova teased a special edition of Aviamasters with a well-known celebrity, as well as a sequel to the game.
Meanwhile, BGaming is also focused on growing in Europe, particularly in Portugal where it has teamed up with Betclic.
