Blueprint Gaming‘s suite of engagement tools has a new look as it doubles down on its commitment to generating sustainable growth for operators.
The series of tools will now be consolidated and repackaged under the moniker Blueprint Retain. This includes mechanics such as Free Spins & Win Spins, Super Mode Drops, Chained Bonusing, Jackpot King and Rapid Fire Jackpots.
Alongside the rebrand, Rank Group has become the latest operator to launch the chained bonusing tool, which allows multiple marketing offers to be linked together to create personalised player journeys.
Jack Lawson, Senior Account Manager at Blueprint Gaming, commented: “As a key part of Blueprint Retain, it’s really exciting to be able to see our chained bonusing tool go live with Rank to enhance its recent growth.
“This new feature gives operators the ability to chain marketing offers together to create promotional journeys for specific player segments, making the player journey more personal and exciting.”
This latest collaboration strengthens the partnership between the two companies. In March, Rank Group introduced Mecca Cash Strike, its first branded cross-channel exclusive, which was developed in partnership with Blueprint Gaming.
“In-game promotional tools are a key part of our strategy, and the launch solidifies our ever-growing partnership, while at the same time providing our customers with industry-leading in-game rewards, said Rob Lee, Head of Mecca Brands at The Rank Group.