iSoftBet has struck an alliance with TonyBet in a partnership that will launch the IGT PlayDigital subsidiary across European regulated markets.
As part of the agreement between the two, iSoftBet’s full suite of products, such as Ocean Hunter and Gold Digger series, will go live across an array of countries, including Latvia, Spain and Portugal, with the Netherlands set to follow in the “near future”.
“Partnering with TonyBet is an exciting moment for us as we continue to identify new ways to grow our footprint across Europe,” commented Lars Kollind, Head of Business Development at iSoftBet.
“They have a major presence in a number of key jurisdictions, and we look forward to supplying our fantastic games to its audiences.”
TonyBet has its own plans to expand into new European locations, with the company preparing to enter the Netherlands market in the near future.
Davis Skulte, Key Account Manager at TonyBet, added: “iSoftBet brings a diverse range of content to market, from leading Megaways games to innovative Hold and Win titles, and we’re delighted to be able to offer them to our players across Europe.”
This move continues a busy summer period for iSoftBet as it follows similar agreements made with Löwen Play and Alphawin which saw the studio’s titles platformed in Spain and Bulgaria respectively.