Online casino games supplier and aggregator iSoftBet have embraced Halloween, transforming its logo to introduce its ‘fang-tastic’ iSoftBat.
Following on from the launch of its recent slot title Phantasmic Fortunes last week, iSoftBet’s marketing and creative team have rebranded the company’s logo to include a bat symbol.
Virginie Luce, CMO at iSoftBet, explained: “To celebrate the launch of our haunting hit, Phantasmic Fortunes, released for Halloween, our marketing and creative team wanted be daring and relevant to our playful audience by having our brand name at the core of the campaign. It is bold and creative at the same time – a great way to present our new Xpanding Ways mechanic.
“iSoftBet fuels its marketing creativity from its people and its culture which is all about being curious and passionate. We strongly believe in building amazing experiences that are relevant for our diverse global audience, so much so that even our brand is playing the game.”
Phantasmic Fortunes is the first iSoftBet title to feature its Xpanding Ways mechanic, which sees more spaces open up on the reels if a diamond appears, increasing the paylines from 243 up to a maximum of 7,776.
iSoftBet’s latest Halloween addition joins an ever expanding portfolio of slot titles that includes Kings of Gold, Gold Digger, and Wester Gold Megaways.
Commenting on the games launch, Mark Claxton, head of games at iSoftBet, noted: “With its mystical theme and bewitching win potential, Phantasmic Fortunes is the perfect addition to our portfolio, just in time for Halloween.
“With players aiming to rise from the depths of the reels to claim their wins with our riches-filled orbs and lucrative bonus rounds, Phantasmic Fortunes is set to be another thrilling title for iSoftBet.”