Casino content developer NetEnt has unveiled a further increase of its UK-based footprint thanks to a new agreement with Betfred.
Under the terms of the new agreement a selection of NetEnt titles have been launched and are now available to the Betfred players, following a direct integration.
Chief executive officer, Therese Hillman stressed that it sees good conditions to deliver growth throughout 2020.
This follows a variety of developments rolled out by NetEnt this month, with a “groundbreaking” new community jackpot system and Scout Gaming distribution agreement followed up new partnership with FashionTV.
Andrew Horne, head of egaming at Betfred, said: “NetEnt is and has always been known for the quality of their games. I think the upcoming roadmap looks very interesting and we look forward to offering both the classics and exciting new titles at Betfred.”
Last month, NetEnt praised the all-time high US revenue growth whilst praising the Red Tiger acquisition which has “exceeded our expectations,” as the firm published its latest financial records.
Displaying a fourth quarter revenue increase of ten per cent to SEK 512m (2018: SEK 465m), of which SEK 96m was contributed from Red Tiger which was acquired by the firm in September. NetEnt’s full-year revenue was nudged forward slightly to SEK 1.79bn.
Managing director of NetEnt UK, Andy Whitworth, said: “We are obviously delighted to partner up with one of the leading UK operators with their large base of dedicated players. I’m certain that the Betfred players will enjoy our games with unique features and that our tools will help Betfred grow their business within online gaming.”