Pragmatic Play has developed a bespoke slot title for the Armenia-based operator TotoGamimg.
Titled Journey to. the Galaxy, Pragmatic Play has supplied the slot after TotoGaming won a competition for operators licensed in Armenia. Operators taking part were required to complete challenges designed to boost player engagement.
“For TotoGaming’s team, this was an exciting opportunity to test our skills. Our team spent months developing creative marketing campaigns and coming up with innovative approaches. The result is TotoGaming’s victory, which was truly inspiring,” commented Victorya Harutyunyan, Head of Product Marketing at TotoGaming.
The result of the victory is Journey to. the Galaxy, a game tailored to the requirements of TotoGaming featuring elements such as buy bonus and free spins.
Detailing the development process alongside Pragmatic Play, Harutyunyan expressed TotoGaming’s desire to “transport users to another ‘gaming’ world” with the title.
This required the pair to exhibit careful attention to detail in relation to features such as the appearance of the Toto icon and the music used throughout the slot.
“This collaboration also unlocks cross-promotion and expanded marketing opportunities, allowing us to strategically plan game teasers and targeted communications that strengthen player engagement,” added Harutyunyan on the impact of the collaboration.
Pragmatic Play allies with Flutter Entertainment
In January, Pragmatic Play expanded its live casino presence in the UK and Ireland by forming an agreement with Flutter Entertainment’s online brands.
As a result of the collaboration, Pragmatic Play now supplies dedicated live content alongside its comprehensive range of live casino products to Paddy Power, Betfair, Sky Vegas and other Flutter platforms.
The content package includes table games, game shows and dedicated tables, in addition to Pragmatic Play’s Smart Studio solution, allowing Flutter’s brands to customise the appearance of its titles to match their branding.