Relax Gaming and ReelPlay tie knot on third-party distribution deal

Relax Gaming, the content provider and aggregation platform has announced that they will be launching a premier collection of ReelPlay’s third-party studio partner content following the two businesses coming to a new distribution agreement.

This news has come after the successful launch of ReelPlay’s proprietary portfolio back in August, the launch which included the market releases of Hypernova Megaways and El Dorado Infinity Reels.

The Australian-based independent game studio will now continue to provide titles from its selected partners.

Simon Hammon, Relax Gaming CPO, commented: “ReelPlay’s proprietary in-house casino games have been a hit with players and it’ll be a great advantage for Relax to add titles from ReelPlay’s quality studio partners as part of the extended deal. 

“The growth of our existing partnerships demonstrates the appetite in the market for mutually beneficial distribution agreements that further the reach of other providers and boost our portfolio with coveted content.”

Coming as part of the Powered By partnership agreement, all the involved parties will gain access to Relax Gaming’s fast-growing distribution platform, which supports swift and efficient on boarding of a wide range of partnered content.

David Johnson, CCO at ReelPlay, added: “We’ve been impressed with Relax Gaming’s technical ability to support a range of studios and quickly bring their games to market.

“Widening the scope of our agreement will provide a level of expertise and exposure to our partners that is unique in the market. The Relax Gaming team are a pleasure to work with and we look forward to leveraging the mutual benefits of this agreement extension.”

Relax Gaming’s portfolio now boasts over 1000 titles, stretching over studios and suppliers, while continuing to provide partners with their third party catalogue through integration, as well as its proprietary titles.