Blueprint Gaming’s reputation of incorporating industry-leading jackpot systems within their slot offering was further enforced in June with the release of Rapid Fire Jackpots. Jo Purvis from the UK slots developer discusses both systems’ performance throughout 2024 and what we can expect from the mechanics moving forward as Blueprint sets its sights on the new year.
Blueprint Gaming launched Rapid Fire Jackpots back in June. What impact has the new system had on titles since its release?
This summer, Rapid Fire Jackpots (RFJ) was introduced as a complementary offering to the industry-renowned Jackpot King progressive system. You have your jackpot players and non-jackpot players; among the latter, some believe that a significant win or Jackpot King may be unachievable. RFJ counters this by offering more frequent pot wins and thrilling sessions that have accompanied our revered branded and proprietary titles since its launch in June.
The results speak for themselves. An impressive £4.5m has been distributed in payouts so far, with RFJ particularly resonating with players across Canada, Denmark, Brazil and the UK, underlining its global impact in just six months. Majestic Fury stands as our top-performing RFJ title for PPU and SPU while featuring in our top five games for the same metrics against all titles released since January 2023. This is particularly impressive, as the game was only launched in August 2024. Another prominent performer has been King Kong Cash DJ Prime 8, which stands at number three in the PPU/SPU rankings despite being the first game to offer RFJ. Strikingly, plays, stakes, and GGR stand three times higher than the non-RFJ version.
It’s now been eight years since Blueprint first launched Jackpot King™. How has the industry’s most established and revered jackpot system evolved and continues attracting players to its game portfolio?
At Blueprint, we always try to innovate new game mechanics to enhance player engagement while securely providing that substantial value. The Jackpot King progressive system is designed to boost the chance of sizeable payouts to our players, and looking at the average bets placed on our Jackpot King™ titles that have been won, we believe we constantly deliver on these grounds! Since Jackpot King™ was released back in 2016, we have made 31 players into millionaires with just under £194 million paid out via different pot sizes across over 60 titles with the Jackpot King™ system in the UK. Incorporating Jackpot King into our latest releases offers an extra dynamic to gameplay and stresses the mechanic’s timeless nature. Deal or No Deal: Banker’s Boost, released in October, has already seen a Blueprint player score just under £4.5 million from a £2 stake.
We’re constantly monitoring which games can join the Jackpot King family, as well as identifying fresh ways we can update gameplay and the overall appearance. Jackpot King remains a key asset for us, and as long as players yearn for those dream wins, we will keep making them possible.
As more Blueprint titles launch paired with both jackpot mechanics, have players been more responsive to the possibility of winning smaller, more frequent jackpots, or do they remain enticed by the anticipation of a more lucrative offering? Is there a distinct split among player preferences, or do both continue to offer a broad appeal?
As mentioned earlier, the goal when launching RFJ was to have both jackpot systems working in tandem to cater for a wider pool of players, and we are pleased this vision has developed tangible results. For instance, the fact that King Kong Cash DJ Prime 8 debuted with RFJ tripled its plays, stakes and GGR compared to the non-RFJ version indicates an evident player segment enthused by the more frequent drops. Despite this, Jackpot King remains a consistent inclusion within our latest releases, which also rank amongst our top-performing titles as of late and have continued to deliver mammoth payouts, as Deal or No Deal: Banker’s Boost pays testament to.
How heavily can we expect both mechanics to feature across Blueprint’s roadmap for Q1 2025? Will new jurisdictions be targeted, or will it be a case of building on existing market share?
We have a host of thrilling additions to some of the most iconic game families landing in Q1 of 2025, with both jackpot mechanics set to feature on a series of titles, including King Kong Cash: Even Bigger Bananas 2 and The Goonies Megaways. Continuing to build on our established UK presence and current international regions, including Canada, Italy, the Netherlands, and Denmark, remains a priority, but we are always seeking new territories that we believe will resonate with our offering. Watch this space; big things await in 2025!
