Christoffer Ødegården, the Head of the Casino at Bojoko – an affiliate known for its comprehensive coverage of the online gaming industry and for providing detailed reviews of slot sites – spoke with SlotBeats about changing player preferences within the Canadian market.
With his experience in the gambling industry, Ødegården shares his views on the games that Canadian players love, how new slot sites can meet these demands and the ways that gambling operators can increase FTDs in the long run.
SlotBeats: Can you tell us about some popular titles that have captured the attention of Canadian players in particular?
Christoffer Ødegården: One very interesting trend we have observed is that Canadian players have shown a strong preference for games from the developer Pragmatic Play, in particular Big Bass Bonanza, The Dog House, Gates of Olympus and a select set of others. Another huge favourite is Wanted Dead or Alive by Hacksaw Gaming.
While popular, these are not necessarily the obvious choices in many other countries and international casinos that wish to appeal to the Canadian market should make sure that they have them available.
Huge international favourites, such as Book of Dead, a sure fire-win in essentially any country in the world, are of course also popular. In general, games that offer immersive experiences and innovative bonus features tend to resonate well with Canadian players, as they are always on the lookout for thrilling and rewarding gameplay.
SlotBeats: How does Bojoko observe player trends for new slot sites?
Christoffer Ødegården: We have dedicated pages for every key game developer in the Canadian market, and if a slot site offers the games from this developer they will be listed in our overview. We can track the performance of each of these pages, as well as follow the performance of operators based on what games they provide, and of course, other attributes such as their bonuses, payment methods, etc. to get a clear picture of what brings in more FTDs.
Furthermore, Bojoko utilises market research, user feedback, and expert evaluation to understand player preferences for new slot sites. By analysing factors like game selection, user interface, bonuses, and customer support, we identify sites that align with the preferences of Canadian players. Our data-driven approach ensures that the recommended slot sites on Bojoko meet the expectations of Canadian players, providing a positive gaming experience.
SlotBeats: Based on your observations, what can new slot sites do to attract more FTDs?
Christoffer Ødegården: The preferences of Canadian players for specific games have important implications for new slot sites. Firstly, it’s crucial for these sites to feature popular and trending titles to attract players. Offering games like Big Bass Bonanza, Pragmatic Play slots in general and other favourites are key to ensure that they don’t fall behind their competitors.
However, it is also important to stand out, and there are multiple ways of doing so.
One easy but also relatively risky way to stand out is offering no deposit free spins. The good news here is that the interest and search volume is high, while the number of offers are low, meaning a slot site that goes that extra mile faces little competition for these players.
Another easy solution is to work with affiliates like Bojoko, and in our cases you will be listed on all overviews relevant for your brand, meaning each game developer, payment provider, bonus offer, etc. you have for your brand. This also means that the more game providers you add, the more exposure you will get from us.
This helps both the casinos in question and players looking for their favourite games. We also have a page dedicated entirely to new online slots, where players can discover the latest launches.
Along with this, slot sites should also consider lowering their minimum deposit, offering higher percentage bonuses and/or adding additional payment methods. Don’t be afraid to go for more niche game developers and payment methods, if they have fans or users, you will be rewarded.
SlotBeats: You talked a little about how slot sites can get exposure on Bojoko just by adding more game developers, but what are some other ways you help these sites reach Canadian players?
Christoffer Ødegården: By partnering with Bojoko, new slot sites get access to our large user base and get to enjoy exposure across every single list that is relevant to their brand. Not only do we rank well for the individual pages, but through our cutting edge search tool and filters, our users can quickly discover slot sites based on their preferences for bonuses, payment methods, game developers, and other important features.
By providing a well-structured platform, we facilitate seamless navigation and help players find the sites that best suit their specific needs and preferences. This exposure on our platform significantly increases the visibility of new slot sites among Canadian players who are eager to explore new gaming options.
Our in-depth and on-going study of the performance of the brands we list, also allow us to help our partners discover additional ways to attract FTDs.