A certain green and yellow has dominated much of the conversation across the industry for some considerable time, and shows little sign of slowing down.
A land of much footballing folklore, Brazil trundled into the legalised gambling landscape, but has witnessed many internal questions and debates since that landmark date.
However, one thing remains clear. The country is a wealth of opportunity, and is likely to be of continued discourse as competition heats up as time passes by.
Speaking to SBC Media, Sargis Poghosyan, CPO at CreedRoomz, suggests that its main focus will be on the land of the samba in the immediate future, despite its footprint stretching worldwide.
“I think everyone is aware that Brazil is getting bigger and bigger, and one of our main ambitions at the moment is conquering Brazil,” he says. “We have made a lot of investment in that.
“We’re going to have a dedicated local studio with Brazilian dealers dealing on the tables, which is going to help us to cover all the market requirements that they are at this moment.”
Despite acknowledging that many European jurisdictions remain on the radar for expansion, Poghosyan quickly concedes that the studio’s global focus firmly remains on LatAm.
However, this brings up another key talking point. That being localisation. Poghosyan continues by addressing why it is of the utmost importance to establish a regional presence to achieve lofty internal ambitions, and how tailoring output on a local level can appeal to players.
“In most cases, that actually depends on the region,” he explains. “That’s the experience that we have faced, and that’s why we do have more than 12 native language speakers in our studio. We have 12 language tables, and that content is also being translated to more than 20 languages.
“Localisation is one of the key parts that you need to be focused on while you are dealing with live casino due to its overall interactive nature. The tone of voice, speech of the dealers etc should match to the dialect. This will also help when it comes to the stickiness of players.
“From my perspective, it’s very important to have this level of localisation, and to have all that considered while creating new games.”
This will be a strategy deployed by CreedRoomz across all future nations targeted within the wider region, and not just the one that remains on the tip of everyone’s tongue.
Buoyed by a host of native speakers, including Spanish, Italian, Russian, and English, the studio is confident that this flexibility will stand them in good stead across the coming months and years.
“This localisation aspect is the same story for our baccarat games, for example,” he concludes. “It’s very important that those who are playing our games, such as baccarat or Dragon Tiger, are considered from the construction of the studio all the way through to the outfit of the dealers.
“This has to be considered to have the best quality and the best fit for the region.”
