A critical component of growth for studios across the globe has been aggregation in recent times. Yet, to ensure such collaborations are beneficial for all parties involved, the selection process is crucial.
Hayk Tovmasyan, Head of Live Casino at Creedroomz, and Amund Stensland, COO of CasinoEngine, provided SlotBeats with insight into their recent collaboration as part of a special roundtable.
Examined by the pair included the difficulties of navigating a saturated global environment, why the partnership will produce the desired outcomes for both parties and the benefits that will be achieved.
SlotBeats: What does partnering with EveryMatrix to integrate content into CasinoEngine mean for CreedRoomz?
Hayk Tovmasyan: Partnering with EveryMatrix and integrating our content into their renowned CasinoEngine is a truly significant milestone for CreedRoomz. We are excited to partner with EveryMatrix to bring our live casino games to a wider audience.
This collaboration leverages EveryMatrix’s platform, which is celebrated for its reliability and vast reach, as highlighted by our team. It means immediate access to a robust network of operators, allowing us to share our full portfolio, including our distinctive Richie Fruits Roulette and Richie Wheel, with a much broader global player base.
This strategic move is pivotal for our expansion, enabling us to grow significantly and connect our innovative, high-quality live gaming experiences with players worldwide.
SB: In terms of striving to deliver something a little different, what exactly do you believe CreedRoomz brings to the platform, and why do you believe CasinoEngine represents a logical collaboration from their perspective?
Amund Stensland: Creedroomz stood out due to several operators asking for their games with the bonus of some new content. We offer multiple live casino products from various leading live suppliers and this complements that content.
The main benefit for them as partners is that they receive access to our full portfolio of operators, who are then able to rapidly add and enable their players to access Creedroomz content.
Our prospective partners see how extensive and global our operator network is, and they immediately want to be involved to enable their games to be distributed far and wide or within specific markets.
SB: The ability to take your live casino suite to a wider audience was lauded. Which regions in particular are you targeting, and why do you believe that these titles will resonate with players?
HT: This partnership certainly expands our reach across numerous territories. While EveryMatrix provides global exposure, we are particularly enthusiastic about deepening our footprint in certain key regions.
As our Head of Sales, Armen Mnaskanian, recently discussed at SBC Summit Rio, the Latin American market, particularly Brazil, is a major focus for us, given its immense growth potential for live casinos. We are also looking to strengthen our presence within established European regulated markets.
We are confident our Classic Games and Game Shows will resonate strongly. Our game Show games go beyond traditional formats by introducing engaging gamification and significant payout potential.
And we are there to share it with EveryMatrix, expanding our reach to players globally. Our commitment to delivering high-quality, immersive gaming experiences means these titles offer a superior online alternative that can truly captivate and retain players.
SB: What will set CreedRoomz’s gaming suite apart from the multitude of other content available via the platform?
HT: What distinguishes CreedRoomz’s gaming suite within EveryMatrix’s comprehensive platform is our unwavering focus on innovation and unique player experiences.
Our game shows are prime examples.
We take familiar games and elevate them with integrated multiplier mechanics that are rarely seen in standard live casino offerings, providing amplified winning potential and a unique thrill.
We are not just replicating land-based experiences; we are enhancing them with interactive elements and high-quality production values. Our commitment to continuous development means we are always pushing boundaries to introduce novel features and engaging gameplay, ensuring our titles stand out and provide a truly memorable and rewarding experience for players.
SB: With the overwhelming number of studios across the iGaming landscape in mind, what are the key factors you consider when selecting a partner?
AS: Over time we’ve built one of the industry’s most powerful, modular casino platform solutions in CasinoEngine that can either standalone and power an entire brand’s operations or form part of an entire turnkey solution, as well as the industry’s the industry’s largest aggregation offering with more than 36,000 casino and live casino games from more than 350 studios across the world.
This includes our in-house developed games, whose volume is rapidly increasing following our acquisition of Fantasma Games last year.
When selecting partners, we consider several factors, including operator demand across various markets; how well the game or games perform across these local markets; how unique they are and how much differentiation they offer to our platform customers; and whether each game fills a gap within an operator’s portfolio.
Once all these factors are met, then we have everything we need to satisfy almost every operator in the world, whether they need to hit the ground running in a new market and establish immediate market share or build on what they’ve already achieved in one or more markets.
It’s our ability to advise and work side by side with customers on ongoing content strategy, offer virtually any form of localised best performing content and integrate quickly; while also offering advanced bonusing, gamification and personalisation features that make us stand head and shoulders above any other industry aggregator.
SB: What makes the EveryMatrix product stand out from its many competitors?
AS: With either CasinoEngine or SlotMatrix, operators receive a suite of tools and opportunities that go far beyond just game releases.
Casinos want to differentiate themselves from their competitors, but many have the same or similar content. We’re in a position where we can go so much further to help customise the experience for each one of our customers with a multitude of products.
Not only do they get access to the best performing casino platform in CasinoEngine and the largest library of real money gaming content in the world via SlotMatrix, but they also receive the highest quality integration, strategic advice and planning, ongoing account management and unmatched casino expertise.
We are both a top-tier, exclusive content provider, while also providing back-end integration, tailoring the offering towards the markets operators are targeting with local expertise in every regulated territory. Just this year, we’ve integrated and launched more than 20 new vendors across the platform.
We are already the leading aggregator, but we are rapidly scaling and driving towards becoming the industry’s leading content provider by penetrating new markets, adding more tier-1 clients and significantly ramping up our in-house content production.
Crucially, we are backing the clients that are willing to back us, deepening our cooperation in delivering branded content to them and understanding the range of promotional tools to help them grow their businesses.
