David Fall, ELA Games’ Business Development Manager and spokesperson, outlines the company’s journey since its 2022 inception, and notes why it has the necessary tool to achieve sustained growth.
What started in 2022 as a small studio comprised of a few passionate developers has blossomed into a successful large-scale studio that produces two engaging titles per month. The founding team started ELA Games with the mantra “For players, by players.” This philosophy empowered the studio to create exciting and unique games that they would want to see in the casino world.
The studio has curated an impressive portfolio with multiple popular titles, such as Cash Crab, Devil’s Treasures, Joker Cashpot and more. ELA Games’ states that its commitment to steady and sustainable growth while continuously innovating has turned it into one of the more exciting software development companies in the industry.
Innovating Gameplay With Cash Crab
A quick look at ELA Games’ catalogue reveals its diversity and creativity. The studio doesn’t shy away from experimentation, always developing games with unique themes, exciting features and interesting game mechanics. For example, one of the studio’s flagship titles, Cash Crab, is an homage to classic retro arcade games. It gives users more agency over their gameplay, as they can control a claw to grab prizes. Due to its simple yet exciting gameplay, Cash Crab has become a staple game for many online casinos.
Cash Crab is also an exciting prospect for operators due to its high level of customisability to meet their specifications and 24/7 support with analytical and reporting tools. Operators can also pick and choose various gamification and social mechanics to enhance the user experience. Users can bet on one another via the BetBehind feature, participate in tournaments, climb the leaderboards and collect prizes, which makes the game stand out in a competitive and crowded landscape.
Daring to Experiment
Slot gaming can feel repetitive for veteran gamers, as many games rehash the same themes, features and formats. During the brainstorming and development process, ELA Games seeks to challenge the norm and create titles that break boundaries. While some developers may stick to what’s successful, the ELA Games team has proven that players are looking for something fresh, with many of the studio’s more creative games experiencing widespread success.
Joker Cashpot quickly became one of ELA Games’ most successful launches, with it being the best-performing game in terms of Gross Gaming Revenue (GGR) in the first 30 days with a margin of 27.7%. Similarly to Cash Crab, Joker Cashpot’s call-back to retro gaming has shown that occasionally straying from the traditional slot format can work for a studio.
Similarly, Bandidos Bang! reinvents slot gaming by stripping away the confinement of reels, rows and paylines and transports players to a Wild West shootout. In this simple yet exciting game, players aim to collect various multipliers of up to x50. The game’s simplicity adds to its success, as players can quickly grasp its mechanics and enjoy its fast-paced gameplay.
For Players, by Players
We anticipate 2025 being a pivotal year for the studio, as we have a lot in the works. We’re preparing to announce new partnerships, a lot more content and new innovations in the slot gaming space. With the SiGMA Europe Summit in Malta coming up from November 11-14 at Stand 1078, we look to close 2024 strong and start ELA Games’ next chapter.
The studio’s founding mantra has remained unchanged and continues to inspire the team as it grows. ELA Games continues to develop games with a strong foundation of intuitive UI and attractive design. As the studio has increased its game output to two titles monthly, those foundations have become more important to the team as it seeks to maintain its high quality while creating games with ELA Games’ signature values.
