A new tag team has been established between the WWE and Fanatics Betting and Gaming to produce and distribute WWE-themed online casino games in the United States.
The agreement will see Fanatics Betting and Gaming gain a license to produce WWE-themed online casino games exclusively for Fanatics Casino, which is available on iOS, Android and web in Michigan, New Jersey, Pennsylvania and West Virginia.
Launch of the games comes ahead of the WWE’s biggest summer event, SummerSlam, which takes place across two nights on 2-3 August at MetLife Stadium in New Jersey.
“We are excited to expand our relationship with WWE to now include an exclusive portfolio of WWE-themed online casino games,” said Ari Borod, Chief Business Officer at Fanatics Betting and Gaming.
“This is a natural extension of the WWE-Fanatics partnership, which already includes global e-commerce, licensed merchandise, memorabilia, as well as producing and distributing a growing lineup of digital shows.”
Fanatics Game Studios has produced several of the most popular games on Fanatics Casino and will develop the WWE-themed online casino games in partnership with Boom Entertainment and Games Global.
Looking to engage WWE fandom with the themed online casino games, the operator revealed that the titles that will be available at the end of July include:
- WWE Blackjack (Boom Entertainment)
- Raw Multiplier Melee (Boom Entertainment)
- SmackDown Big Money Entrance! (Boom Entertainment)
- WWE Bonus Rumble Gold Blitz (Games Global)
- WWE Clash of the Wilds (Games Global)
The partnership bolsters the portfolio of Fanatics Casino, which taps into a curated library of games from its in-house development team, as well as the most popular game developers in the world, including Light & Wonder, IGT PlayDigital, Evolution, White Hat Studios, Wazdan and more.
