Games Global has taken the igaming world by storm in 2024, announcing several high-profile deals with global sports brands, including UFC, WWE, and most recently, Floyd Mayweather. The provider has set about curating a collection of IP content that leverages household combat sports names to create immersive, engaging, and memorable online slots.
With an unbeaten 50-0 professional record, many consider Floyd Mayweather to be the greatest boxer to ever lace up the gloves, and CasinoBeats had the pleasure of speaking with both Mayweather and Games Global’s Chief Product Officer, Andy Booth, to find out the inspiration and collaborative processes involved in the creation of the upcoming slot, Money Mayweather.
After conquering the world of boxing, what inspired you to branch out into the world of igaming, and how does the partnership with Games Global align with your brand?
Floyd Mayweather Jr: After conquering boxing, branching into igaming was inspired by the desire to reach new audiences and engage fans in innovative ways. The partnership with Games Global aligns with my brand by expanding my influence beyond the ring, creating interactive experiences that reflect my persona and achievements while resonating with both boxing fans and the igaming community.
This collaboration allows for the development of creative content that showcases the excitement of boxing and represents an evolution of my brand, ensuring its relevance and impact in the digital landscape.
How did the partnership with Floyd transpire and what about the boxing legend makes him a perfect focal point for an online slot?
Andy Booth: The partnership between Games Global and Floyd Mayweather emerged from shared objectives, brand alignment, and creative collaboration to develop an engaging online slot game.
Mayweather’s iconic status as a multi-weight boxing champion and his high-profile persona make him an ideal focal point for the game, attracting both dedicated boxing fans and casual players while enhancing the overall gaming experience.
What involvement have you had in the creation of Money Mayweather and what references to your brand can fans look forward to in the game?
FMJ: In the development of Money Mayweather, my team contributed by providing creative input to ensure the game authentically reflects my brand and persona. Fans can look forward to personalised features that highlight my lifestyle, as well as engaging and interactive elements that celebrate my boxing career and enhance the overall gameplay experience.
How has the essence of Floyd’s persona and brand been captured in Money Mayweather?
AB: The Money Mayweather slot captures Floyd Mayweather’s essence by incorporating luxurious themes that reflect his lifestyle, using iconic imagery of his likeness and featuring dynamic gameplay inspired by boxing.
The game also embodies his trademark bravado and confidence through its narrative and promotional materials, while an engaging soundtrack enhances the overall atmosphere, creating an immersive experience that appeals to both his fans and a wider igaming audience.
How does the partnership with Games Global allow you to connect with your global fanbase in a different way, and have you any future plans to continue exploring the world of online casino games?
FMJ: The partnership with Games Global allows me to connect with my global fanbase through interactive and engaging online gameplay, extending my brand beyond traditional boxing experiences and reaching diverse markets worldwide. I am super excited for this partnership with Games Global!
In what way does the collaboration with Floyd enhance Games Global’s reputation as a pioneering provider of combat-themed content?
AB: The collaboration with Floyd Mayweather enhances Games Global’s reputation as a pioneering provider of combat-themed content by associating the brand with a globally recognised sports icon, which boosts visibility and credibility.
This partnership allows for authentic and high-quality game design that resonates with combat sports fans, showcases innovative gameplay mechanics, and expands our best-in-class portfolio.
