From SBC Summit Rio, SlotBeats speaks to Armen Mnaskanian, Head of Sales at CreedRoomz, about the potential of live casino in Brazil and the company’s best performing games in the early months of the country’s regulated market.
SlotBeats: What potential do you see in Brazil for the live casino solutions, and what demand do you see for these types of games among Brazilian players?
AM: Brazil has massive potential for live casino games. The market is growing rapidly, largely because players are looking for an entertaining and authentic casino experience. There’s a huge demand for live casino games, especially live roulette and baccarat.
One key aspect for Brazilian players is being able to play with native Brazilian Portuguese-speaking dealers. That’s why we’ve focused on offering local dealers from the very beginning – and we’re now expanding with even more tables to meet the growing demand.
We are also investing in the launch of several new show games this year. Earlier this year, we introduced Richie Fruits Roulette and Richie Wheel, both of which have received a fantastic response. We are seeing very strong demand in the show games segment, which is why we’re now preparing to launch two more exciting titles: Mr. First and Road to Eldorado – games we believe the market will absolutely love.
With the right technology and strong local partnerships, I’m confident that CreedRoomz can become the number one choice for live casino in Brazil.
SlotBeats: We’re here in Rio to mark the opening of the Brazilian market. How was the process of certification in Brazil and what processes have you implemented to ensure you’re compliant?
AM: It hasn’t been an easy task for my colleagues, due to several factors – including the limited time frame we had to obtain approval. However, we successfully certified our games for both B2C and B2B operations, enabling us to enter the market through multiple channels. It has been a challenging process, but I’m extremely proud of the team for completing the certification and making this possible.
SlotBeats: What are your sort of best performing games in Brazil so far, and how do you ensure that they are tailored for local audiences?
AM: In Brazil, our most popular games are roulette, baccarat, and blackjack. Players are drawn to fast-paced, engaging gameplay that delivers an authentic casino atmosphere tailored to local preferences. That’s why we offer native Brazilian Portuguese-speaking dealers, ensuring a more personalized and immersive experience.
We also prioritise mobile optimisation, as the majority of players today access live casino games via their smartphones. Our goal is clear: to provide Brazilian players with the best possible live casino experience, anytime and anywhere.
SlotBeats: How does CreedRoomz approach the development and integration of new features and mechanics that go into the games?
AM: This is a core priority for us. We continuously monitor the market, conduct in-depth research, and actively listen to feedback from both players and partners. Engaging in regular dialogue with operators, aggregators, and other key stakeholders allows us to better understand player preferences and emerging trends.
This insight is essential to our product development process, ensuring that we deliver solutions that truly resonate with the market.
SlotBeats: Brazil’s online casino market is booming despite the lack of a traditional land-based sector. How do you factor in those dynamics when developing new games for this market?
AM: I believe the market has evolved significantly, and with it, the way people consume entertainment and gaming content. Today, nearly everyone has a smartphone, which has made online casinos increasingly popular. Accessibility is key – with mobile devices always at hand, it’s now easier than ever for players to engage with live casino games, a stark contrast to how things were just a few years ago.
SlotBeats: What can readers expect from CreedRoomz this year both in terms of new products and business development in terms of partnerships with operators?
AM: Exciting things are on the horizon for CreedRoomz in Brazil. Throughout the year, players and partners can look forward to an impressive lineup of new games and innovative features designed specifically for the Brazilian market.
We’re expanding our portfolio of show games and introducing more tables with native Brazilian Portuguese-speaking dealers, delivering an experience that feels truly local and personal.
In parallel, we are actively forming new partnerships with local operators to make our content accessible to an even wider audience. What’s more, we’re planning to open our own studio in Brazil – a major step forward that will allow us to offer even more tables, including exclusive, branded environments tailored to operator needs. The demand for dedicated tables has grown significantly, and we’re committed to meeting it with quality, flexibility, and speed.
Our ultimate ambition is clear: to become a major force in Brazil by offering world-class games, localised service, and strong, long-term support to our partners.
