A shift is evident within the iGaming space. For a number of studios across the world, the days of simply churning out slot after slot are numbered, and a deeper, more meaningful strategy is needed to truly make an impact.
As the timeframe to capture the attention and imagination of players narrows further still, a battle that stretches way beyond the boundaries of iGaming, familiarity is increasingly being sought as the metaphorical treasure at the end of the rainbow.
This is in the form of what Armen Mnaskanian, Head of Sales at Pascal Gaming, proclaims as a relatively untouched section of the entire online casino landscape – narrative-driven gaming. A concept familiar to a large swathe of players who will have progressed through life alongside console gameplay.
Furthermore, these storytelling concepts can easily stretch beyond a solitary title to develop into another key industry talking point of recent times. This being the importance of the sequel.
Mnaskanian comments on just why narrative-based have been left on the shelf to a certain degree, and if Pascal Gaming can push these to new heights.
“Storytelling-driven games are still under-explored in iGaming,” he says. “By entering this space with strong concepts, we believe Pascal Gaming can capture new audiences and create a clear competitive advantage.”
This outlook, Mnaskanian believes, can enable Pascal Gaming to cut through the noise of a seemingly never ending wave of releases being evident week on week to truly capture the imagination of players.
The critical ambition of ensuring players continue to come back for more can be hard to achieve. However, he continues by looking at what nuances of specific Pascal Gaming titles fit this current outlook, and why and where it is believed that they will be a hit.
“We have several examples,” Mnaskanian comments. “Franken Alive is the next addition to our story-themed games, offering a dark and captivating experience.
“Our Asian-themed animal series is designed for Latin American markets, where players enjoy simple, colorful, and thematic slots. At the same time, we take care of features that help retain players.
“Fortune Chest slots – bonus-driven Hold & Win mechanics with jackpots. These games keep players engaged with dynamic runs and big win potential.
“Victory Coins – a new category for us where players collect sticky symbols, giving an exciting re-spin flow.”
