JDB Gaming Marketing Manager Sharon Chung suggests that the iGaming supplier’s plan to bring fish shooting games to the forefront of the industry’s and players’ attentions is well-underway.
These games have long been heralded by the company as hidden gems that boast the potential of exploding onto the international online casino scene, with players across North America and Europe cited as those that could potentially be allured.
However, the task of widening their appeal will be no easy feat, with these games being embedded and deep rooted within the Asian gaming community.
“Indeed, the development history of fish shooting games in the Asian market has solidified its unshakable position there,” says Chung. “As part of this historical stream, JDB Gaming has absorbed a wealth of experience along the way.
“We will carry this responsibility and honour, bringing our expertise as fish shooting game specialists into different markets, warming up for market entry, replicating success, and achieving further glory.”
Simply cementing a long-term target of enhancing the attracting of fish shooting games on an international stage does not necessarily mean those internal ambitions will be met.
“…localisation has always been our brand’s expertise”
As has been the case with numerous niche igaming segments, critical market research to fully understand the wants and needs of a user base could well clear the path for ultimate success. A lack of such an approach could see the road to ruin be trodden.
With this in mind, Chung continues by touching on what exactly needs to be done to heighten the appeal of these games to western audiences.
“Leveraging JDB Gaming’s extensive experience and market acumen, localisation has always been our brand’s expertise,” she explains.
“To enhance the appeal of these games to western audiences, we will utilise this experience to adjust and improve game elements to better align with western cultural norms and player preferences.
“For instance, JDB Gaming’s upcoming new fish shooting game, ‘Dragon of Demons’, features an entirely new story theme and gameplay, and will be introduced with a fresh look.
“This will see players join the fearless Demon Hunter in a dark medieval world to battle the Nightmare Dragon where they can gather magical relics, summon powerful allies, and face thrilling challenges across eerie maps. Players must unleash their skills and rewrite destiny in this epic quest!
“…to truly attract players from various regions, it is essential to deeply understand the cultural backgrounds and gaming preferences”
“We believe that through innovative game content and captivating narratives we can attract more interest from western players.
“By conducting precise market research and player behavior analysis, JDB Gaming localises game storylines, character designs, and mechanics to ensure that our games succeed not only in Asia but also on the international stage.”
Continuing on this theme, Chung elaborates by detailing a key company mantra of tailoring its games development processes around the desires of players across a range of different markets.
This, she adds, is an essential approach in deeply understanding the cultural backgrounds and gaming preferences of each market in order to truly attract players from various regions.
“JDB Gaming truly values tailoring our game development based on player preferences in different markets, which is one of our core strategies,” Chung comments
“We believe that to truly attract players from various regions, it is essential to deeply understand the cultural backgrounds and gaming preferences of each market. Therefore, we invest resources in market research to ensure that each game meets the specific needs of its target market.
“JDB Gaming explores other strategies, such as developing game versions that align with local market characteristics”
“Additionally, JDB Gaming explores other strategies, such as developing game versions that align with local market characteristics, thereby increasing the games’ affinity and acceptance.
“Such a multi-faceted entry strategy not only makes our games more appealing but also strengthens our brand’s global influence.”
Despite the talk of an intended global assault by JDB Gaming and their catalogue of relevant content, market deep-dives have undoubtedly identified a smattering of regions where these could hold a particular appeal.
These, Chung says, primarily revolve around regions across the North American and European landscapes, where players’ affinity for similar content could see shooting games take-off.
“We believe that the North American and European markets in particular have great potential,” Chung states.
“Players in these regions have shown a high interest in games that require skill and strategy, and fish shooting games perfectly meet this need.
“North America and Europe have mature gaming markets and a wide acceptance of games … we expect to achieve success in these areas.”
“North America and Europe have mature gaming markets and a wide acceptance of games, and combined with the uniqueness and excitement of our games, we expect to achieve success in these areas.”
A fresh set of aspirations, as detailed above, are commonplace as the page turns on yet another year. However, JDB Gaming’s hopes and desires for 2025 and beyond don’t end there.
“JDB Gaming’s goal is to propel fish shooting games to a global stage, while also developing games with high engagement that meet the diverse needs of various markets,” Chung concludes.
“Looking to the future, JDB Gaming stands at the pinnacle of igaming, leading the gaming trend, not only by launching captivating games but also by customising games for players from different cultural backgrounds, ensuring that everyone in the global village can easily find a gaming world they truly enjoy.
“As leaders in the gaming industry, continuously evolving is JDB Gaming’s relentless mission, providing players with unprecedented gaming experiences.”
