Light & Wonder lauds landmark release with Squid Game: One Lucky Day

Light & Wonder, has confirmed the forthcoming release of immersive online slot Squid Game: One Lucky Day

This builds on a run of brand licensing offerings for the firm and will be available to Bally’s Interactive players. The game is a 5×4 reel slot with 40 win lines and three bonus rounds that are recognisable for fans of the hit Netflix show.

In the Red Light Green Light bonus round, players choose up to four steps forward to try to reach the finish line undetected and trigger the Jackpot Picker Bonus. The greater the number of steps selected, the higher the multiplier, along with an increased risk of being caught by the red eyes of the doll to spell an end to the round.

The Glass Bridge bonus round sees players choosing left or right as they cross, with each successful pick providing extra free spins, wild upgrades, symbol removal and multipliers. Falling through one of the bridge’s glass panels starts the free spins round.

In the Tug of War bonus round, players are awarded free spins with at least one wild reel. With each spin the competing teams pull the wild reel left or right which can result in up to four wild reels on screen! Once a team loses, additional wilds are added from the losing side on your final spin.

Dylan Slaney, CEO igaming at Light & Wonder, said: “Our in-house teams have done a superb job capturing the essence of the series in Squid Game: One Lucky Day, the latest example of how we are able to combine fan-favourite shows with immersive gameplay. It’s a landmark game we are proud of and which we believe will resonate strongly with our operator partners and their players globally, a process that begins exclusively with Bally’s Interactive in the UK.”

Furthermore, in a recent interview with CasinoBeats, Slaney also detailed the impact of the jackpot vertical and why it is so key to securing growth and elevating player engagement.

He said: “We’ve seen great engagement from operators and players on land-based and Lightning Box games. We’ve also fixed some of our portfolio gaps, things like Jackpot Festival, our new Wide Area Progressive (WAP) Jackpots, which we launched towards the back end of last year as well. And again, we’ve seen great take-up from players.”

Light & Wonder’s Gaming CEO, Siobhan Lane, also emphasised that gamification is shifting the industry, as she pinpointed the key elements that make successful games. 

Lane stated: “It has to be a great slot game for it to be successful. Those of us that work in the industry understand that the math is at the heart of the game – yes, you have to have a great brand and you have to get the player to sit in that seat, but it’s the math that keeps them there.

“We invest across all our game design studios, they create the map that takes our players on a journey and an experience. We also invest in great hardware as the distribution channel for the game on the casino floor. The brands, whether they’re proprietary brands or licensed brands, need all of these elements working together to make the game successful.”

Lane also mapped out that licensing has shifted significantly in the last 10 years, as she backed the company’s forthcoming release Squid Game to be a huge success with a wide range of demographics.