As the months and years pass by, the iGaming industry becomes increasingly teeming with competition on all levels, thus ensuring the difficulty of truly making waves consistently reaches new levels.
On a geographical basis, regulatory changes have become ever more commonplace around the world, providing studios with fresh headwinds in not just adhering to such clampdowns, but ensuring an attraction to players. Especially amid a potentially heightened appeal of an unregulated black market – an all too regular conversation.
Complementing this are a steady stream of new markets entering the legalised ecosystem. However, while on the surface this often looks like a prime opportunity, the stampede to capitalise can often lead to an instantaneously clogged environment.
These challenges don’t just simply dissipate on the product front. Is specialisation the key to success? Or do you need to spread your wings far and wide in a bid to appeal to the masses to maintain a consistent uplift in performance?
For Armen Mnaskanian, Head of Sales at Pascal Gaming, the answer is a simple one. Product diversification, combined with a distinct developmental focus, is critical.
“Our focus is on combining innovation with simplicity,” he says. “We deliver a strong and diverse portfolio that includes slots, crash, instant, table games, and virtuals.”
Despite boasting a portfolio that spreads across numerous verticals within the online casino space, one practice is essential to make sure that consistency is evident and preserved across Pascal’s entire gaming suite.
“What makes us stand out is that we connect science with storytelling – creating mechanics that not only excite but also build memorable stories for players,” Mnaskanian continues. “At the same time, we keep fairness and transparency at the core of all our development.”
This concept of storytelling has certainly risen in prominence across recent times as studios aim to aid operator partners in vying to capture the attention of users. An issue that isn’t restricted to the industry alone, with a number of streaming services, social media apps etc, also serving as competition.
A focus on narrative-driven games has subsequently been witnessed on a widespread basis. A concept that can also be implemented through sequels in an attempt to keep players coming back for more.
“We saw that many players want more than just mechanics,” Mnaskanian notes when explaining the Pascal Gaming outlook to such issues.
“They want to feel part of an experience. By adding narrative-driven features we make games more engaging and emotional, giving players a reason to return. It’s about entertainment, not only outcomes.”
