Collaboration is once again the name of the game for Relax Gaming as a tried and tested alliance with CasinoDaddy sees the pair channel their inner superhero in Immortal 5.
As the influence of slots streamers continues to soar, the igaming developer is aiming to build on the past successes of the likes of Beast Mode, Sloth Tumble and Epic Dreams, as well as looking to bridge the gap to players through such a strategic alliance.
In addition to touching on how a streaming link-up can heighten a sense of community and lead to considerable success, Leah Neutel, Head of Studio at Relax Gaming, elaborates on the creative plus point of such a relationship, the process behind Immortal 5, what’s next on the horizon and much more.
Relax and CasinoDaddy have enjoyed several successful collaborations in the past with the releases of Slot Tumble and Epic Dreams. What is it about your partnership that keeps you both coming back for more?
At Relax, we thrive on partnerships that challenge us creatively and push boundaries. CasinoDaddy are a perfect example of a successful collaboration with their deep understanding of player preferences, dynamic presence in the streaming sphere and ability to help us shape games that resonate with players.
What keeps us coming back is the synergy we’ve developed over the years. CasinoDaddy bring a unique player-focused perspective, while our internal team of incredibly skilled developers, mathematicians, audio designers, QA specialists, artists, and animators, ensure world class execution.
An exceptional collaboration in game development thrives on clear communication, shared creative vision, mutual trust, and well-defined roles, bringing teams together to craft something extraordinary.
This combination of creative direction from both our internal game product owners and CasinoDaddy allows us to consistently deliver innovative games.
Can you talk us through the ideation process as you and CasinoDaddy worked together to decide what Immortal 5 would look and feel like?
It is games like Immortal 5 that demonstrate the power of effective collaboration, ensuring no stone is left unturned from ideation to launch.
Our internal product owners at Relax, Andy Payne and Gabe Pisani, set the direction for the game’s mechanics and overall vision alongside CasinoDaddy. This strong foundation is then passed onto the games studio to address the feasibility, both creatively and technically.
What makes these collaborations successful is the ability to transform creative ideas into a finished product that exceed expectations. They take the ideas from CasinoDaddy and their audience and turn them into features that are not only innovative, but visually and technically seamless.
While our mathematicians, game product owners and CasinoDaddy carefully flushed out the idea, the concept was brought to life by our talented studio team. Their creative and technical expertise ensured every detail was executed to the highest standard from the richly detailed characters, intricate mechanics and immersive feel.
Our studio team, audio designers, artists, animators, developers and QA specialists, then brought these ideas to life. It is their passion and ability to translate creative concepts into a visually stunning, immersive experience that sets our games apart.
I’m incredibly proud of my studio team, as they were able to take feedback and ideas from all sides throughout the production and create an epic game which is both visually and mechanically advanced.
The result is a game that’s not only innovative but also deeply aligned with what players want, thanks to the input from CasinoDaddy and their community.
Do you feel that players gravitate towards these collaborative games more so due to the fact they’ve had a hand in the creation process through their favourite streamers?
Absolutely. Collaboration with streamers like CasinoDaddy create a sense of ownership and connection for their audience. Players feel like their voices are heard, and their preferences directly influence the game’s development. However, collaboration is only one part of the equation.
The execution, thanks to our incredible studio team, is equally critical. The complex mechanics and polished design of Immortal 5 wouldn’t have been possible without my team’s hard work and expertise.
It’s this blend of community-driven inspiration and professional craftsmanship that creates a game players truly gravitate towards.
Are there requests that players and streamers want to be added to a game that simply aren’t possible, or do releases such as Immortal 5 offer the perfect opportunities for Relax to give players exactly what they want in a custom game?
Player and streamer requests can sometimes push the boundaries of what’s technically or creatively feasible, but we always see these as opportunities rather than limitations.
For Immortal 5, our goal was to balance the ambition of CasinoDaddy’s input with our expertise to create something that felt both unique and achievable.
That said, some requests do require creative problem-solving, particularly when balancing complex mechanics with a seamless player experience. This is where my team’s adaptability and expertise come into play. We can often take ambitious ideas and shape them into something even better. In that sense, our collaboration works hand in hand.
CasinoDaddy collaborations give us the perfect platform to innovate, push the boundaries and deliver a game that feels tailor-made for its audience.
What’s next in terms of your collab with CasinoDaddy? Could it be a sequel, or can we expect something new entirely?
Our collaborations with CasinoDaddy are only getting started. We’re constantly exploring new ideas that challenge the status quo and excite players in new ways.
Whether it’s a sequel that builds on the success of Immortal 5 or a completely new concept, what’s certain is that we’ll continue leveraging the incredible synergy between our internal teams and CasinoDaddy’s insights.
Together, we aim to create more unforgettable gaming experiences that keep players coming back for more.
