As iGaming continues to spread to all four corners of the globe, Slotegrator has shared insights into how player preferences vary across different regions.
According to Slotegrator, slots, table games, draw games – lottery, bingo and scratch cards – and live dealer games are the categories that consistently perform well across diverse audiences.
Drilling down into different regions, European players demonstrate a strong preference for live dealer games, particularly roulette, blackjack and baccarat.
Meanwhile, the Asia-Pacific region is dominated by mobile-first gaming. Alongside live casino play, esports betting and skill-based games like rummy and fantasy sports also experience strong popularity.
Shifting focus to Africa, sports betting dominates, whereas online casinos are comparatively limited in size.
Finally, North America has a strong preference for slots, live casino and table games, whereas their Latin American counterparts, led by Brazil, have a deeper passion for sports betting on local leagues and culturally themed slots and regionally tailored live dealer tables.
What can be learned from this, emphasised Slotegrator, is the importance of understanding the cultural, economic and legislative factors that shape local markets. Now more than ever, players are seeking interactive experiences, community-driven gameplay and culturally relevant content.
“Operators who localise content and tailor portfolios to cultural and regulatory realities will be the ones who capture market share in 2025 and beyond,” concluded Yelyzaveta Kundel, Partner Relationship Manager at Slotegrator.
