Engagement is once again the name of the game for Slotjava, as VP of Product, Ola Wallin, builds on a previous conversation with SBC News to elaborate on just why the brand’s overarching strategy is paying critical dividends.
This, he says, is particularly evident within Europe’s second largest online gaming space, with an Italian stronghold forming not just a solid platform from which to build, but also plenty of room for deepen its considerable roots within the country’s digital ecosystem further still
“Today Slotjava is offering a stellar platform for its main purpose,” he states regarding the impact that the company is hoping to have in the Italian online casino affiliate market
“It has an extensive free to play slot machine library with a lightning-fast experience on an easy to navigate site.
“We give the players the ability to try the casino games, making them aware of what they can expect if they choose to play at a real casino”
“I think the audience that prefers slot machines as their casino game of choice is currently seeing Slotjava as their favorite site to try new games and look for the latest casino offerings.
“We are working on technical community developments that aim to improve the experience and loyalty of the end user.”
One crucial dilemma facing many across the industry on a global scale concerns the conundrum of ensuring that users remain committed to returning on a consistent basis, and are crucially not enticed by rival propositions.
However, Wallin points to the offering of free-to-play games in enhancing the way that users interact with Slotjava itself.
“Our users stay on site for a very long time and their amount of page views is much greater than on a regular site working in the same environment,” he comments.
“We give the players the ability to try the casino games, making them aware of what they can expect if they choose to play at a real casino.
“In the long run their entertainment level should be higher when they make this step. I don’t see the free to play affecting the way they take advantage and browse bonus offers but as they spend so much time on our site, it should make them more likely to stay loyal and come back.”
“We are seeing higher engagement levels than comparison sites not offering free to play”
With this being said, merely offering something on site is rarely enough alone to keep players flocking back for more. This must come hand-in-hand with various offers and nuances to produce the expected results.
Continuing the conversation, Wallin addresses what engagement has been like on Slotjava since the website allowed users to access free-to-play games, and what benefits affiliates can gain from these results.
“We are seeing higher engagement levels than comparison sites not offering free to play,” he says.
“This is of course our main focus and passion, we cater for a slightly different audience than the regular audience. Our returning traffic is also much higher.
“Working with organic SEO, search engines can see that our audience has a high level of engagement with our site when looking at key KPIs. This has obviously been very beneficial when you try to get maximum outreach and search engines appreciating your site.”
The prospects presented by the Italian ecosystem have been well documented across a series of in-depth articles, with this coming alongside a number of potential headwinds that have become all too familiar across the landscape of the industry.
“We will see some upcoming changes in the regulatory framework for Italy within the next year”
As the conversation drew towards a conclusion, Wallin elaborated on the challenges consistently faced by the company to succeed in the affiliate marketing space, while also trying to navigate increasing regulations in the Italian market.
“We operate several regulated markets and the Italian one,” he states. “I think Italy’s regulatory environment has been very well structured with a good balance, especially compared to other regulated markets.
“We will see some upcoming changes in the regulatory framework for Italy within the next year and I hope that the ADM(Italy’s regulatory body) will continue their balanced governance.”
Concluding: “I don’t see them as particularly difficult (challenges encountered). It is more a matter of ensuring that we have a good framework within the organisation to continuously educate the staff so that everyone is on board with the existing regulation and always ensure that we are compliant.”
