In the second part of SlotBeats Spotlight, we take a look at the quality of games being produced by game developers and examine how important it is to produce a high standard slot title in relation to building cash pots that are paid out on a daily basis.
SlotBeats: How important is the quality of a game in building cash pots that are paid out on a daily basis?
Arcangelo Lonoce, Habanero: The quality of the game and the jackpot both play a crucial role when it comes to driving player engagement. Red Tiger, as an obvious example, has done an excellent job of building sizeable cash pots with its fantastic range of games through pioneering daily jackpots.
It goes without saying that quality is essential. A good jackpot solution does not compensate for a bad game. Quality always comes first at Habanero: we supplement premium games with great jackpot solutions, not the other way round. In an ideal world, a great jackpot should fit on top of a great game – as one cannot function well without the other.
Jo Purvis, Blueprint Gaming: It’s crucial. Quite simply, without player participation and revenue being put through the game, there are no cash pots to be won. A poor base gameplay will not have the ability to attract plays, and the stake percentage which is paid into the pot will be too low to ever accumulate into a respectable jackpot amount.
Blueprint’s range of branded titles and high-quality feature-rich games really encourage plays in the first instance, while the cash pots only come into their own and become the main draw once they get close to the set maximum amount or the set payout time limit.
Yuriy Muratov, Booongo: Game quality is undoubtedly essential. When a company creates a game, it must remember that no matter how good a promotional campaign is, 70% of the success rests on the game itself. Would a player return to a game in which they can’t win? Of course not!
Cutting-edge game mechanics, an understanding of the psychology of players, and exciting engagement tools are all paramount in the creation of a great game release and all help in building up cash pots – without a quality game as a solid foundation, it just won’t work.
Carl Ejlertsson, Red Tiger: We can’t define what percentage of turnover is driven by exciting gameplay and what percentage is driven by the jackpot.
The stats don’t exist. But it is obvious that both make a material difference and help shape the overall turnover. If it was all about the jackpot, every game would perform the same.
The more good games you have as part of a jackpot proposition, the better the liquidity. It’s either a virtuous circle or the opposite.
Vsevolod Lapin, Playson: Not all math models allow for fluctuations, therefore building a respectable jackpot requires specific elements in which they can function. From a player’s perspective, the measure of a good quality game is from the payouts the gameplay offers, while businesses are of course more focused on the revenues they generate. The best games are ones that can appease both sides of the fence.
If you’re asking whether daily jackpots influence the popularity of the game and vise-versa, then ultimately a quality game will be successful without the initial need of a promotional tool such as a jackpot. Nevertheless, it is more appealing for operators to add promotional tools as they tend to drive traffic towards the slot which ultimately helps increase revenue.
To read part one of SlotBeats Spotlight, click here
