Wazdan‘s Head of Account Management for North America and Latin America, Izabela Slodkowska-Popiel, has provided insights into the supplier’s latest network promotion, Wazdan Multidrop, which is active from June until September.
iGaming Expert: Tell us about Wazdan’s new network promotion – what are the key features, and what makes it so powerful?
Izabela Slodkowska-Popiel: Wazdan Multidrop is our most diverse network promotion to date, running from June 23 to September 14, 2025, with a total prize pool of €5,000,000. What sets this promotion apart is the combination of three rewarding tools: Mystery Drop™, Mystery Multiplier™ Drop, and Jackpot Drop. These tools offer instant, real-time rewards in innovative ways, featuring pick-style bonuses, surprise multipliers and jackpots that can occur outside of traditional game mechanics. Wazdan Multidrop creates high-impact moments that keep players engaged and excited throughout the campaign.
iGX: Why are network promotions so crucial for operators now, and why should they consider Wazdan’s solutions?
ISP: Right now, operators are facing significant pressure. Acquiring new players has become more expensive, making it essential to keep existing players active and engaged. Promotions are designed to address this challenge. They help re-engage dormant users, build loyalty and enhance overall engagement, all without increasing the operator’s workload. We have seen impressive results from previous campaigns, including a 265% increase in bet sums and a 163% rise in unique active players. Additionally, since we cover all costs and manage the technical aspects, it is a win-win situation for operators.
iGX: What technology goes into producing a Wazdan network promotion?
ISP: All our products are developed using our proprietary technology. They are based on HTML5, ensuring they are cross-platform compatible and hosted on our own, in-house servers. This setup means operators do not need to worry about performance issues or downtime. Integration is simple and efficient through our API, and we are ISO-certified, ensuring that all processes are secure and compliant.
iGX: You describe the technology as purpose-built – how do you specifically design and execute these solutions?
ISP: To achieve results, each tool is specifically designed based on player behaviour data and the needs of our partners. Each mechanic targets a different type of engagement, and some players enjoy the excitement of surprise multipliers, while others are drawn to jackpot mechanics. We also ensure that everything is modular and seasonal, allowing operators to implement promotions that align with their market and objectives. Everything is thoroughly tested, optimised and adapted for real impact.
iGX: Why are Wazdan promotions a go-to choice for operators compared to others available on the market?
ISP: It all comes down to the level of support and the quality of the experience we provide. We manage everything and offer full-cycle support, from setting up the promotion to delivering creative assets and ensuring complete automation. Compared to static competitor formats, our tools are gamified, visually engaging, and flexible in terms of branding. Additionally, operators enjoy complete visibility into performance, enabling them to track what is working effectively. We also have a string of awards and real results to back up our confidence.
iGX: How quickly can operators integrate Wazdan’s network promotions?
ISP: It is super easy. Everything is activated directly through our back office, ensuring there is no downtime or complicated onboarding process. Operators can choose to join one or multiple stages depending on their strategy, and we have focused on making the experience as straightforward and frictionless as possible.
iGX: Are the promotions customisable for each operator?
ISP: Absolutely. Wazdan’s tools are built to be highly configurable. While the core mechanics remain consistent to ensure performance, there is ample opportunity for customisation. Operators can adjust campaigns to comply with local market regulations, provide them in multiple languages and configure the payment methods for rewards. The design emphasises flexibility, allowing it to adapt to various markets and operational models.
iGX: Do you have any data to show how effective these promotions have been?
ISP: Yes, there have been significant improvements. In our latest benchmarks, we observed a 265% increase in total bets, a 248% rise in game rounds played, and a 163% growth in unique active players. We also noted considerable enhancements in click-through rates and player reactivation.
iGX: How do these promotions actively help improve retention and engagement?
ISP: They make play sessions more exciting. The real-time mechanics and surprise rewards create those emotional highs that players remember, enhancing the overall gameplay experience. Structuring the campaign in stages keeps things fresh and provides players with a reason to return. The main goal is to establish a rhythm of constant engagement, those little moments of anticipation and surprise that build habit and loyalty over time.
