Caesars Entertainment has announced the launch of Ca$hline, the first slot title from its in-house studio, Empire Creative.
The title is a three-reel stepper slot which allows players to choose between playing across reels one, reels one and two or all three reels.
Initially available to players in New Jersey via Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, the title is expected to expand to Caesars’ platforms in Michigan, Ontario, Pennsylvania and West Virginia.
The game’s bonus features include a second-chance respin on near misses and a wheel bonus that awards credits, jackpots or triggers the Ca$hline feature.
According to Caesars, the decision to allow players to tailor their experience facilitates a slot that meets the needs of both ‘casual players’ and ‘slot enthusiasts’.
Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, commented: “The team has created a streamlined, player‑driven experience anchored by choice, control and fresh mechanics that respect the classic stepper format.
“Ca$hline is built to give players simple, meaningful choices every time they play.”
Caesars joins the likes of Flutter and Entain in choosing to push for the capability to develop in-house slots – seeking to garner the benefits of developing content specifically for its audiences based on consumer data and incorporating its brand identity.
The operator established Empire Creative in early 2025, culminating in the launch of Caesars Palace Signature Multihand Blackjack Surrender in May last year. At the time, Sunderland described the release as a “major milestone in our mission to create world-class, in-house developed gaming content”.
Titles like Ca$hline will support the growth of Caesar’s digital division, which exhibited promising growth in 2025.
The company’s full-year results revealed that the segment recorded net revenue of $1.41bn (£1.05bn) in 2025, up 21.1% compared to $1.16bn (£861.3m), while adjusted EBITDA more than doubled year-over-year to $236m (£175.2m) compared to $117m (£86.9m) in 2024.