One of the world’s most renowned and influential TV chefs is set to be top of the menu in NetEnt’s licensed slots portfolio when Gordon Ramsay’s Hell’s Kitchen title launches later this year.
RELEASE DATE
Coming soon.
THE PITCH
Notorious for his colourful language during his global television career, the new addition to NetEnt’s growing library of branded content will incorporate be set in a kitchen and feature Gordon’s famous catchphrases, as well as imagery to tantalise the taste buds.
The Hell’s Kitchen and 24 Hours to Hell and Back presenter first graced TV screens in 1998 in the UK mini-series Boiling Point and has since become a global personality famed for his fiery temper and razor-sharp wit.
GAME DETAIL
The title will feature plenty of free spins, however, features such as bonus possibilities and the inclusion of a jackpot game are yet to be confirmed.
WHAT THEY SAY
Bryan Upton, NetEnt director of Games, stated: “Gordon Ramsay is a true rock star of the restaurant world. His strong personality and use of colourful vocabulary as front-man of Hell’s Kitchen have earned him legend status as a multi-Michelin starred celebrity chef, with fans all over the world.
“Just as importantly, this allows us to produce a true slot with a strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them.”
The deal was brokered by Gordon Ramsay’s licensing agent, Global Merchandising Services, with licensing manager, Jens Drinkwater adding: “NetEnt’s commitment to entertainment has made it a clear leader in the online casino industry and we’re thrilled to support the company with the addition of Gordon’s branded title.”