10Bet has become the first operator to join a new B2B alliance led by Light & Wonder.
The developer has merged its content portfolio and aggregation capabilities with FIRST’s sportsbook solution and OpenTag’s platform solution to form a new gaming framework.
As a result, 10Bet has deployed the combined suite of services across multiple jurisdictions.
Yuval Klein, 10Bet’s Head of Marketing, commented: “This partnership gives us unmatched access to world class sportsbooks, elite gaming content, and a rock solid platform backbone. We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share.”
Light & Wonder will provide content from both its ELK and L&W studios, which includes games from the Pirots series and in-house franchises like Huff N’ Puff.
Meanwhile, FIRST will deliver its sportsbook and OpenTag will provide its platform solution – which provides operators a single point of control for sportsbook, casino and live content.
Magdalena Podhorska Okolow, VP Commercial MD Europe at Light & Wonder, added: “Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package.
“We continue to prioritise LatAm and partner with highly respected, proven providers such as FIRST. We are proud that L&W’s gaming aggregation technology will help set a new standard in the turnkey service that targets operators with the highest ambitions and growth plans.”