With its 1X2gaming studio subsidiary, 1X2 Network has rolled out Branded Coin Vault the latest addition in its ‘Branded’ series from Iron Dog Studio.

With the first game set to go live with William Hill, Branded Coin Vault has been designed and developed by the team at 1X2gaming and is based on one of its new arcade games, Coin Vault, which sees players enter the bank vault as they take on the neon-themed mine game.

“Branded Megaways took the industry by storm, and we expect Branded Coin Vault to make a similar impact as operators look to add content to their lobbies that rises to changing player preferences,” remarked Rory Kimber, Account Management and Marketing Director at 1X2 Network.

“Mine games provide the gamification and skill-up elements that players are demanding, making these offerings customisable with operators’ brands makes them an absolute must-have for those looking to drive brand awareness, take engagement to new highs and ultimately boost loyalty.”

1X2gaming’s mine games allow players to adjust both the size of the game board and how many mines are present, providing for longer play sessions as players ‘discover new strategies and better their skills to improve their chances of winning’.

Branded Coin Vault allows operators to customise the game’s logo, background and the animation colours on the game board according to their branding. This enables operators to leverage the power of unique, branded content to drive player loyalty and cut through the thematic saturation of the slots market.

With four RTPs to choose from – 97%, 95%, 93% and 88% – Branded Coin Vault and 1X2 Network’s suite of arcade games are said to have been developed ‘to help operators capitalise on the shift towards gamification and player strategy’.

Kimber added: “We are thrilled to be launching our first Branded Coin Vault game with William Hill and look forward to working with more operators to help them exceed player expectations through our games.”