Air Dice Group has broadened the reach of its content through a new agreement with SOFTSWISS and its aggregation platform.
The deal will see iGaming content developer’s complete games portfolio be integrated onto the SOFTSWISS Game Aggregator, ready to be utilised by casino operators that are part of the latter’s client network.
Rocio Moitino, Director for LatAm at Air Dice Group, commented: “Partnering with SOFTSWISS is a major strategic milestone for Air Dice. The SOFTSWISS Game Aggregator is a world-class platform that provides unparalleled access to a vast network of leading operators in Latin America and beyond.
“This integration is a part of our global distribution strategy, particularly as we expand our focus in strategic regions, such as Latin America. We are confident that our unique games will be a huge hit with players across the SOFTSWISS partners and look forward to a long and successful collaboration.”
Air Dice titles such as Coins Goddess, Bounty Reef, and The Temple of Relics will now become available to iGaming operators who use the SOFTSWISS platform.
“We’re pleased to welcome Air Dice to our SOFTSWISS Game Aggregator,” added Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator.
“Each new partnership enriches our offering, and it’s especially rewarding to support game providers who are actively expanding into strategic regions like Latin America. This market continues to gain momentum, and we’re excited to help bring engaging and innovative content to our partners there.”
Partnership expansion
The partnership with SOFTSWISS is one of many that Air Dice is targeting in many jurisdictions globally, with Managing Director Christine Jinks telling iGaming Expert last month exactly what the iGaming content developer can offer.
Jinks said: “We’ve spent recent years acquiring licenses and moving into regulated markets and other jurisdictions, driving awareness through our presence at exhibitions, LatAm in particular, and securing new partnerships and Integrations. My role is to maximise our investments in those licenses and integrations and deliver ‘scale’ and growth for our partners and ourselves.
“It’s a great time to join. Air Dice has been around for quite a while now, which means we have already heavily invested in our products and technology, but are still new to many markets so there is plenty of scope for growth.”
Jinks added: “I believe the fact we have multiple game studios producing fresh, innovative content combined with a rich history in offline gaming and bingo, via sister company Boomerang Digital, makes us a trusted partner who can offer broad appeal & performance across multiple markets. We need to retain the focus on that and make sure that our content continues to be innovative and a point of difference.”