Aristocrat has realigned its strategy to ‘lean into regulated gaming content and social slots’ after announcing the sale of Plarium Global Limited to Modern Times Group for €820m.
Conducted by Aristocrat subsidiary Pixel United Holdings Limited, the sale has been completed for a fixed consideration of $620m, as well as a contingent consideration of up to $200m.
While Aristocrat is known mainly for its work in the gambling industry, Plarium – which the igaming provider purchased in 2017 – produced mobile games such as RAID: Shadow Legends and Mech Arena.
Divesting in the company signals a revamped strategy for Aristocrat, which outlined it will focus “on growth across its regulated gaming strength in core land-based gaming, real money gaming and social casino opportunities”.
Trevor Croker, Aristocrat’s CEO and Managing Director, commented: “The sale of Plarium follows a strategic review into our casual and mid-core gaming assets that we announced in May 2024.
“With the expanded Aristocrat Interactive business now sitting alongside Aristocrat Gaming and our market-leading mobile social casino business, we are increasingly focused on opportunities to lean into Aristocrat’s strengths in regulated gaming content and social slots.
“Aristocrat has incorporated a range of Plarium’s strategic capabilities and mobile content know-how into its core gaming operations over the past seven years, benefitting from digital marketing and UA management capability, enhanced live operations, and scaling and growing our combined social casino business.
“We are pleased also to have achieved an IRR from the acquisition of Plarium in excess of our target rates. Our ownership of Plarium has helped to drive Aristocrat’s digital transformation, extending our track record of successfully acquiring businesses to accelerate our strategy.”
The $820m sale includes a fixed consideration of $620m, comprising of $600m payable upon closing of the transaction and a deferred payment of $20m payable in April 2026.
Additionally, a contingent consideration of up to $200m has been included, subject to certain financial targets being hit between 2025 and 2028.
The total consideration from the sale compares to a Plarium book value of approximately $450m as of 30 September 2024. It is expected to result in a gain on sale in FY25, with the final amount to be determined based on the closing date and other customary closing adjustments.
Aristocrat has realigned its strategy to ‘lean into regulated gaming content and social slots’ after announcing the sale of Plarium Global Limited to Modern Times Group for €820m.
Conducted by Aristocrat subsidiary Pixel United Holdings Limited, the sale has been completed for a fixed consideration of $620m, as well as a contingent consideration of up to $200m.
While Aristocrat is known mainly for its work in the gambling industry, Plarium – which the igaming provider purchased in 2017 – produced mobile games such as RAID: Shadow Legends and Mech Arena.
Divesting in the company signals a revamped strategy for Aristocrat, which outlined it will focus “on growth across its regulated gaming strength in core land-based gaming, real money gaming and social casino opportunities”.
Trevor Croker, Aristocrat’s CEO and Managing Director, commented: “The sale of Plarium follows a strategic review into our casual and mid-core gaming assets that we announced in May 2024.
“With the expanded Aristocrat Interactive business now sitting alongside Aristocrat Gaming and our market-leading mobile social casino business, we are increasingly focused on opportunities to lean into Aristocrat’s strengths in regulated gaming content and social slots.
“Aristocrat has incorporated a range of Plarium’s strategic capabilities and mobile content know-how into its core gaming operations over the past seven years, benefitting from digital marketing and UA management capability, enhanced live operations, and scaling and growing our combined social casino business.
“We are pleased also to have achieved an IRR from the acquisition of Plarium in excess of our target rates. Our ownership of Plarium has helped to drive Aristocrat’s digital transformation, extending our track record of successfully acquiring businesses to accelerate our strategy.”
The $820m sale includes a fixed consideration of $620m, comprising of $600m payable upon closing of the transaction and a deferred payment of $20m payable in April 2026.
Additionally, a contingent consideration of up to $200m has been included, subject to certain financial targets being hit between 2025 and 2028.
The total consideration from the sale compares to a Plarium book value of approximately $450m as of 30 September 2024. It is expected to result in a gain on sale in FY25, with the final amount to be determined based on the closing date and other customary closing adjustments.
The transaction is expected to close in the first half of 2025 but is subject to customary closing conditions, including receipt of regulatory approvals. The transaction is expected to close in the first half of 2025 but is subject to customary closing conditions, including receipt of regulatory approvals.