AvatarUX and CasinoGrounds have signed a deal which will see the supplier showcase its full games portfolio to the online casino community via the streamers.
Through the initial 12-month agreement, AvatarUX will provide its content to the slot players and receive feedback which the company said will ‘help it improve on future games’. Furthermore, CasinoGrounds’ streamers will also hold competitions featuring AvatarUX’s titles.
Marcus Honney, managing director at AvatarUX, said: “This is an agreement we are extremely excited about as we consider streamers to be an integral part of our game development strategy as they aggregate customer insights via their forums.
“By collaborating with streamers, we really celebrate our games, and the customer campaigns will grant us a direct connection to the end-users which is otherwise impossible as a games studio. This kind of agreement provides insightful feedback that will assist us in making our games and our PopWins mechanic even better.”
AvatarUX’s expanding games portfolio will be played by CasinoGrounds streamers, including titles incorporating its PopWins mechanic, such as player-favourites CherryPop and BountyPop, as well as upcoming release TikiPop.
The PopWins mechanic sees winning combinations pop, with each pop creating two new symbols, leading to increased chances of multiple wins. The power of PopWins can expand the rows of a slot from four to seven, increasing the ways to win from 243 to 33,614.
Tobias Svensen, CEO at CasinoGrounds, added: “AvatarUX’s PopWins games have proven very popular with players and offers exciting gameplay with a high hit rate and frequently triggered features that offer a thrilling slot experience which is a perfect fit for our channels.
“Our streaming community continues to grow and we are certain that our experienced players and their enthusiastic viewers are going to love AvatarUX’s games.”