Aviatrix secures African growth with Kenyan OdiBets deal

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Aviatrix has strengthened its position in the African market by offering its flagship crash game to OdiBets in Kenya. 

Through the partnership, OdiBets’ player base will now be able to place bets on the supplier’s title crash game – Aviatrix – adding to the over 100,000 players that take part in the game each day. 

Players will also benefit from Aviatrix’s many gamification features, including being able to customise their in-game planes and own them as NFTs. 

Victoria Lambroza, Senior Account Manager at Aviatrix, said: “Kenya is a really exciting new market, and OdiBets is the perfect partner for us. We share their forward-thinking vision, and customer-centric approach. We’ll be working closely with the OdiBets team to bring the very best of Aviatrix to their players.”

Kenyan OdiBets players will be able to take part in one of the crash game’s several in-house network tournaments, with the game’s current tournament offering a prize pool of €2.5m. 

Wilson G, Head of Products at OdiBets, added: “Aviatrix is one of the most entertaining new games we’ve seen in a long time. It combines intuitive mechanics that are easy for beginners to understand with a real depth of gameplay.

“We love the commitment of the Aviatrix team to keep the game fresh and exciting. This is just the start of a great partnership.”

Aviatrix recently joined forces with Hub88 to bolster the visibility of its crash title, aiming to reach operators around the world in a global distribution deal with the aggregator.