bet365 has signed a new aggregation partnership with EveryMatrix, adding content from 40 vendors across various markets.
As part of the deal, EveryMatrix will provide bet365 with online casino content, including from EveryMatrix’s Armadillo and Fantasma studios.
EveryMatrix hailed the collaboration as its “largest ever global casino aggregation deal” and Ebbe Groes, Group CEO and Co-Founder of EveryMatrix, added that it is a “come of age” moment for SlotMatrix.
“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy,” said Groes.
“SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
This latest deal continues EveryMatrix’s efforts to expand the reach of its offerings.
Last month, the supplier secured its first turnkey casino technology partnership in the UK with the land-based and online bingo operator, The Palaces.
As a result, The Palaces and Bingo Britain are now powered by EveryMatrix’s core products: advanced player account management platform, payments platform, and affiliate management and tracking platform.
Elsewhere, SlotMatrix went live in West Virginia with Delaware North’s Betly iGaming platform in June.
A bet365 spokesperson added on the partnership: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”