bet365‘s ‘We Know Betting’ rebrand has supported the operator in being named the UK’s best casino app by Eilers & Krejcik 1H26 product analysis testing.
The ‘We Know Betting’ campaign was created to reinforce its ‘deep-rooted expertise, authority, and genuine passion for the industry—qualities that are directly translated into the superior architecture, robust safety features, and tailored gameplay of the award-winning casino app’.
bet365’s user experience, gaming portfolio and innovation towards providing a strong mobile gaming environment were all taken into account in the decision for the award.
Alex Sefton, Global Chief Marketing Officer at bet365, stated: “Being named the UK’s best casino app is a tremendous honour and a testament to the hard work of our teams across the board.
“Backed by unrivalled industry expertise and a true understanding of what makes a phenomenal gaming experience, this award is just the start as we continue to demonstrate that ‘We Know Betting’.”
A library of slots, live dealer tables, and exclusive titles is present on bet365’s online casino, with simple navigation alongside its recent ‘We Know Betting’ rebrand.
Produced by the agency Drummond Central, the ‘We Know Betting’ campaign also backs bet365’s online casino expansion over the past 12 months.
This includes Jackpot365, the Home of Jackpots promotion (a wide array of exclusive series and major networks), exclusive content (bet365 Originals, Xpress mini-games, and early-access releases), improved usability and enhanced rewards.
Kevin Lynn, Creative Director at Drummond Central, added: “Saying you know what customers want is easy. Proving it is harder. Being named the UK’s Best Casino App, together with our latest advert, does exactly that, showing how years of experience shape a product built around its customers. That’s what ‘We Know Betting’ is all about.”
bet365 added that it ‘remains focused on pushing the boundaries of technology and entertainment, ensuring players enjoy a secure, immersive, and responsibly managed environment’.