BetMGM has partnered with established entertainment media company Fremantle to produce online casino content using the latter’s branded IP.
Forming a multi-year agreement, the collaboration will produce slots, table games and non-traditional casino games for BetMGM’s platform, branded with Fremantle game shows ‘The Price is Right’ and ‘Family Feud’.
The partnership will also see BetMGM featured as a sponsor for the two game shows, gaining exclusive TV sponsorships on their broadcasts.
“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand,” said Adam Greenblatt, Chief Executive Officer, BetMGM.
“‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
The two companies have announced that partnership activations have been planned for the remainder of 2025.
Suzanne Lopez, COO of Fremantle North America, added: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships.
“It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”
iGaming Expert insights: Forming this partnership with an established US media company kicks off a potentially prolific deal for BetMGM in 2025, as strengthening the presence of its brand across two of the nation’s biggest game shows could bring new demographics along to its platform to play games tailored to their TV viewing.