Betsson has strengthened its Danish platform through a new partnership with ELA Games.
Players in Denmark using the operator’s platform will now have access to the studio’s portfolio of games, including titles such as Flame Fruits Frenzy, Cash of Gods and Shark Time.
Marharyta Yerina, ELA Games’ Managing Director, commented: “The partnership with Betsson is a key step for our growth trajectory, as we’re able to access the platform’s large player base and convert them into loyal ELA Games players. We strive to provide innovative entertainment and fresh gaming experiences to players, and we look forward to seeing how Betsson’s players will engage with our content.”
ELA Games debuted in Denmark following the announcement of a strategic partnership with the Copenhagen-based Casino House in April.
This was closely followed by a similar deal with Danske Licens Spil that saw the studio’s content added to the company’s Tivoli Casino platform.
On the new collaboration, Laura Peretta, Head of Supplier Relations at Betsson Group, commented: “We are pleased to welcome ELA Games to our portfolio in Denmark. Their creative approach and high-quality content align perfectly with our commitment to offering diverse and engaging entertainment to our customers.”
Capturing players across the iGaming spectrum
Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, recently appeared on Beyond the Reels and emphasised the importance of adjusting content to capture players from across the iGaming spectrum.
Three ELA Games titles were in the spotlight during the episode, including Wealth of Legends, Flame Fruits Frenzy and Rabbit Winpot Deluxe.
“Since ELA Games is present in different markets, from North America to Europe, our strategy is a content adjustment. With that, we can meet and fulfil our players’ needs,” explained Soloshenko.
“Nowadays, the industry has become extremely competitive among the game providers and having a portfolio differentiation makes us more attractive to operators and players. It makes us memorable and noticeable.”