BGaming has expanded its footprint in Brazil through a new partnership with Pixbet.
As a result, players in the country will now have access to BGaming’s portfolio of content via the Pixbet platform. This includes games such as Aztec Clusters, Fruit Million and Snoop Dogg Dollars – a game developed in collaboration with the hip-hop legend.
Pixbet marks BGaming’s first entry into Brazil following the developer’s content securing approval from Brazil’s Gaming Associates Labs and Gaming Laboratories International.
Paulina Hovar, Sales Manager at BGaming, commented: “Expanding our presence in Brazil is a key priority, and we aim to strengthen our position by working with top-tier operators in the region. By partnering with a leading company like Pixbet, we are ensuring as many players have access to our products as possible.
“Pixbet is a major player in Brazil, and this partnership is a huge opportunity to make significant waves. We are beyond excited to see how Pixbet players react to our games.”
BGaming’s entry into Brazil continues its focus on expansion across the Latin American region, having entered both Peru and Colombia towards the end of 2024.
Praising the Peruvian entry, CEO Marina Ostrovstova said at the time: “Securing the Peru licence marks a pivotal moment in BGaming’s global expansion.
“This certification not only strengthens our presence in Latin America but also underscores our commitment to bringing high-quality, immersive gaming experiences to new audiences.”
Player-led development
Key to success for any supplier, especially in Latin America given the diverse range of cultures and player preferences present, is effective localisation and personalisation.
Ostrovstova recently spoke to iGaming Expert about BGaming’s focus on player-led development and the need to work alongside partners such as Pixbet to achieve this.
She said: “We know that players from different regions have their own tastes, cultures, and ways of playing, so our job is to make sure our content matches what they’re looking for. It’s not always easy to keep track of everything, but we work hard to figure out what players in each region want and give them the best product.
“We analyse player behaviour to determine what they like, using that information to tweak the gameplay to suit each person’s preferences. Managing all this globally is tricky, but at BGaming, we see it as a chance to grow and improve.”