BGaming has revealed its first artwork collaboration of the year as part of the provider’s ‘When Art Meets Gaming’ project.

Joining the venture – designed to celebrate and promote local artists in the host cities of igaming exhibitions – is Barcelona-based street artist Nuriatoll, who is said to convey ‘powerful messages’ through her art which challenges viewers to engage with wider societal issues. 

Kate Puteiko, CMO at BGaming, commented: “After finding great success with ‘When Art Meets Gaming’ throughout the last two years, we are excited to kick 2025 off in style, working alongside one of Spain’s most creative street artists. ICE is one of the hottest events of the year, and this project is an excellent way to shine a light on this new host city.”

BGaming praised Nuriatoll for her work on ‘diverse’ art projects since 2014 after having worked with brands such as Adidas, SEAT and Johnny Walker.

In detail, the artist has ‘uniquely reimagined’ characters from BGaming titles such as Wild Tiger, Elvis Frog Trueways, Aztec Magic Bonanza, Wild West Trueways and Gemhalla, as she aims to infuse her distinct style into each one.

“We are proud of the work we have done so far with the project, and ​​Nuriatoll is another strong example of the kind of talented artist we like to highlight,” Puteiko continued. 

“We can’t wait to see how visitors react to her stunning artwork, and we’re excited to continue highlighting the power of both art and gaming.”

The partnership – which follows eight successful collaborations with street artists in 2024 and 2023 – bolsters the project as Nuriatoll strengthens the relationship between art and gaming, encouraging a deeper connection between visitors and host cities.

 Speaking of her work, Nuriatoll concluded: “This collaboration is a challenge for me as an artist. It’s very interesting because it’s not about creating new characters but about giving them my vision and my personal touch while maintaining their essence. 

“Also, I usually use geometry and very basic shapes in my designs, so I had to find a way to represent the features that make them more recognizable. Actually, it’s been a fun challenge!

“Lately, I have been very focused on painting murals on the street or in public spaces where there is a lot of hustle and noise. Being able to dedicate a few days to much more relaxed digital work has been a gift. I have been able to enjoy all the processes, on a creative and experimental level.”