BGaming has pinpointed Bulgaria as its next target for European growth after bolstering its presence in the nation in collaboration with Winbet.
The slot supplier will hope to build on its existing standing in Bulgaria through the integration with Winbet, suggesting that its slot portfolio has already been “positively received” through other partnerships in the country.
Additionally, the deal sees BGaming expand on an existing partnership with Winbet, having taken its titles live via the operator in Romania earlier this year. Through the latest partnership, BGaming’s slots have been added to Winbet’s Bulgarian platform.
Victor Perenovski, Operations Director at Winbet, said: “BGaming’s content has proven quite popular with our users and a great expansion of our portfolio. We are happy to extend our agreement with BGaming’s new and exciting titles.
“This partnership is an important step in fulfilling our promise to our customers for high quality gaming experience and the most popular games from the best providers.
“The game provider’s portfolio has so much potential for attracting players and is based on detailed analysis of their preferences and behaviours. We anticipate a partnership that will continue to deliver positive results.”
Included in BGaming’s content offering, Winbet’s Bulgarian player base will benefit from the deal by gaining access to slots such as Wild Cash and Bonanza Billion, as well as instant games like Minesweeper XY.
Olga Levshina, CCO at BGaming, added: “We are pleased to celebrate our ongoing partnership with Winbet by collaborating with them once again, this time in Bulgaria.
“So far this year, our titles have been positively received by Winbet’s players in Romania and we look forward to delivering our portfolio to a neighbouring market alongside this major brand.”
The deal comes ahead of BGaming’s appearance at next week’s SBC Summit, where the studio will display artwork in collaboration with Portuguese artist Gonçalo MAR to celebrate the event.