Björn Sjöberg has been named as the new Chief Commercial Officer of SlotMatrix, the iGaming content platform of EveryMatrix.

At SlotMatrix, Sjöberg will be in charge of the commercial success of its aggregation platform, which has a library of more than 36,000 games and over 350 providers.

Sjöberg noted: “I’m thrilled to join EveryMatrix. I’ve known Stian and members of the senior team for many years and always admired what they’ve achieved in building not just the industry’s fastest growing provider, but also one of the most respected and trusted.”

Reporting to Stian Hornsletten, CEO of EveryMatrix Games and Co-Founder of EveryMatrix, Sjöberg previously worked for eight years at Evolution Gaming in several senior roles, including Head of Key Account Management and CCO.

Sjöberg also commented on October 2024’s acquisition of the gaming studio Fantasma Games, which has provided a new range of titles to the platform and boosted EveryMatrix’s presence in North American markets.

“The Fantasma acquisition is the icing on the cake when it comes to strengthening iGaming’s richest content offering,” noted Sjöberg.

“Looking at the plans we have for this year and ahead, without doubt, we will continue to exceed our customers’ expectations with the best content available.”

Ebbe Groes, Group CEO and Co-Founder at EveryMatrix, added: “Björn is a fantastic addition to the senior commercial team. He has years of experience and brings invaluable know-how that will serve us well as we accelerate both our own games development and continually strengthen third-party content. 

“We have stood head and shoulders above our competitors in content for many years, and with Björn’s expertise, we can take this to new heights.”

Recently, EveryMatrix’s CEO of Casino, Stian Enger, spoke to iGaming Expert about the company’s LoyaltyEngine in enhancing player engagement and loyalty, as well as the importance of personalisation and the role of AI.