Boldplay takes on ‘new journey’ with Openbox Holdings acquisition

M&A
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Boldplay has become the latest igaming studio to undergo M&A activity as Openbox Holdings acquired the Gibraltar-based firm to strengthen its Openbox Gaming content provision. 

The acquisition will see Boldplay’s catalogue of proprietary slot content become fully owned by Openbox Gaming, with key members from the studio’s development team set to join the company. 

Having led the acquisition, Openbox Holdings, CEO Richard Hogg, said: “We’ve long admired the creativity and innovation coming out of Boldplay. Their approach to engaging players with rich content and rewarding mechanics is a great fit for our platform. 

“By joining forces, we’ll be able to leverage each other’s strengths and deliver even more exciting and rewarding experiences to our players.”

The integration of Boldplay’s content into Openbox Gaming’s content offering will begin immediately, with the igaming supplier’s network of operator partners soon gaining access to Boldplay titles such as Brute Force, Cam Carter and the Cursed Caves, Cyborg City and Speed Heist. 

Valli Fragoso, CEO of Boldplay, added: “We are excited to join Openbox on this new journey. Our visions are closely aligned, and together we will create memorable gaming experiences for players. 

“We’re looking forward to building on the foundation we’ve established and expanding our reach to new audiences worldwide.”