Boldplay has furthered the reach of its slot content in the UK by inking an integration deal with Rank Group.
Hailing the move as a “significant step”, Boldplay has agreed to host its catalogue of in-house slot releases on Rank Group’s various UK-facing brands.
The deal will see Boldplay’s proprietary slots, table games, scratch cards and video bingo titles become available on Grosvenor Casino and Mecca Bingo’s online platforms.
Valli Fragoso, CEO of Boldplay, commented: “Rank Group is one of the most popular and reputable brands in the UK, and we are delighted that our games will soon be exciting their players.
“This partnership underscores the success of our portfolio and represents a significant step of our growth plan within the UK market.”
Following the integration, players with access to Rank Group platforms will be able to play Boldplay games such as the Cam Carter series and the recently released Sweet Splash.
Nolan Frendo, Casino Games Manager, added: “We’re thrilled to finally have access to Boldplay’s content. We believe this partnership will prove to be as successful for us both as it will be entertaining to our player base.
“Boldplay’s wide spectrum of games will be sure to capture and enamour the UK market as it deserves.”
The slot supplier recently enhanced the visibility of its igaming content across the industry by forming an aggregation alliance with Hub88, a move hailed by Boldplay as a “milestone moment”.