Bragg heralded a “highly successful” partnership with BetCity after signing a deal extension with Entain’s flagship brand for the Dutch market.
Extending the partnership until 2025, the collaboration has seen Bragg supply its complete content catalogue available via the company’s PAM platform to BetCity.nl, offering the Entain brand both proprietary and third-party content.
This content offering includes games from Bragg’s in-house studios, such as Atomic Slot Lab and Indigo Magic, while also providing aggregated content gathered from the company’s supplier partners.
Matevž Mazij, Bragg Chairman and Chief Executive Officer, explained: “As reflected in BetCity.nl’s strong market position, we have enjoyed a highly successful partnership since launching with them a little over two years ago.
“We are pleased to extend our agreement to supply our PAM, proprietary, third-party exclusive and aggregated content to their players until 2025, during which time we are also prepared to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform.”
Within the announcement of the extension, Bragg revealed plans to add new igaming suppliers to its roster in a bid to ‘further enhance the localised content portfolio’ offered by BetCity in the Netherlands.
Mazij added: “In the meantime, we look forward to powering the continued success of BetCity.nl, as we continue to further enhance our content and product offering for the Dutch market where we are proud to be a leading igaming supplier.”