Bragg Gaming Group has described Fanatics Casino as a key partner for its North American ambitions, after securing a deal with the operator in the US states of Michigan, New Jersey and Pennsylvania.
Their partnership will see Fanatics Casino not only add Bragg’s titles to its content library but also gain access to the supplier’s remote gaming server technology.
Matevz Mazij, CEO of Bragg Gaming Group, commented: “With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross-sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the US.
“We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”
Via the Bragg HUB platform, Fanatics Casino players in all three states will be able to play titles from the likes of Atomic Slot Lab, Indigo Magic and Wild Streak Gaming – the supplier’s in-house proprietary content development studios.
In addition, titles from Bragg’s multiple studio partners, including Incredible Technologies, Bluberi, King Show Games and Sega Sammy Creation, will be available, with games from the supplier’s recently agreed studio partners, including Boomerang Studios, Four Leaf Gaming and Reflex Gaming, to be added later this year once they launch on the Bragg RGS.
“We’re thrilled to partner with Bragg Gaming Group to bring their diverse and engaging iGaming content to our players in New Jersey, Michigan, and Pennsylvania,” added Kieron Shaw, Manager of Fanatics Casino Games Content.
“This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalise on the substantial growth projected for these key markets.”
Player preferences must be understood
An online casino’s content offering is a critical component that will determine its success in the iGaming market.
Shivan Patel, VP of Commercial for North America for Bragg Gaming, recently offered insight into the key factors that must be acknowledged when thinking about entering the online gambling industry.
“Personalised experiences are a key driver of player retention in today’s competitive iGaming landscape, stated Patel. “Operators who can tailor promotions, bonuses, and game recommendations to individual player preferences are more likely to keep players engaged.”
Specifically, Patel pointed out that the preferences and behaviours of local players must be understood by Canada’s heritage land-based operators and lotteries, as well as staying compliant with local regulations.
“As Canadian operators look to make the transition to iGaming, understanding the unique preferences and behaviours of local players is crucial. Canadian players often have distinct tastes and expectations when it comes to online gaming, and operators must offer content and experiences that resonate with these preferences.”