Bragg Gaming Group has grown its existing partnership with Hard Rock Digital as it will now create exclusive iGaming titles for the operator’s online casino platform.
With the exclusive titles first going live on Hard Rock Bet Casino in New Jersey, the deal will help the online casino games studio with its US iGaming market expansion.
Hard Rock Bet currently receives proprietary content from Bragg, which includes Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic titles, as well as games from its partner studios.
“We are delighted to announce this new content development agreement with Hard Rock Digital, which reinforces our commitment to this partnership and offers us a new opportunity to showcase our game development expertise while bringing new, game changing, exclusive experiences to Hard Rock Bet Casino’s customers,” noted Garrick Morris, SVP Commercial for US & Canada for Bragg.
“This enhanced partnership highlights our focus on growing our footprint as a key online casino supplier in the US.”
There is also potential for the titles to make their way on Hard Rock Bet as part of further market expansion in the future.
Rich Criado, VP of Casino at Hard Rock Digital, added: “We’re excited to strengthen our partnership with Bragg and collaborate with their talented team to create exclusive new experiences for our players.
“These upcoming games are designed to stand out among the over 2,900 titles already available on Hard Rock Bet Casino, and we can’t wait to bring them to our players.”
Back in May, Shivan Patel, VP Commercial for North America at Bragg, outlined the opportunities for Canada’s heritage land-based operators and lotteries when moving into online gambling.
“One critical consideration in this necessary transition is implementing the right Player Account Management (PAM) system,” stated Patel.
“PAM systems serve as the backbone of an online gaming platform, managing everything from account creation and verification to player tracking and management. As players expect seamless, secure, personalised experiences, having a robust PAM system becomes indispensable.
“For Canadian operators, a tailored and flexible PAM solution is particularly important because it ensures compliance with local regulations while offering a smooth, engaging user experience that players will come back to time and again.”