Slots streamer Brian Christopher has been confirmed as an ambassador for BetMGM, as the operator evolves the way it engages with slots players.
The deal will see Christopher become a BetMGM brand ambassador, as he is showcased across the firm’s live streams on social media channels featuring its online casino platforms, as well as in future marketing campaigns.
Oliver Bartlett, Vice President of Gaming Product & Content, BetMGM, commented on the deal: “Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”
As a result of the collaboration, BetMGM will look to tap into Brian Christopher Slots’ loyal following through brands such as BCSlots.com, BCSlots YouTube channel, FlipTheSwitch.com, BCSlots Cruises and Rudies Fan Club.
Christopher added: “BetMGM is the ultimate real money gaming destination for us true slots lovers. Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together.”
The partnership between Brian Christopher Slots and BetMGM highlights the strength of both brands. Elements within the collaboration are scheduled to include:
- – Live streams: Streams across both @BCSlots and @BCSlots2 on YouTube, as well as @BCSlots on Facebook and Kick, will showcase Brian Christopher’s signature style along with BetMGM.
- – Exclusive experiences: Brian Christopher will interact with players and offer insightful commentary across a variety of platforms including live streams, social media, slot tours, in-person meet-and-greets, virtual player events and more.
- – Responsible Gaming commitment: BetMGM and Brian Christopher believe gambling should be a fun activity and enjoyed as a form of entertainment. Brian Christopher will highlight BetMGM’s various responsible gaming tools and resources, while continuing to drive messages about setting limits and playing within a budget.