Buzz Bingo is hoping to “enhance the UK bingo landscape” by allowing online and land-based customers to play simultaneously with the launch of Big Money Live.
Broadcasted out of the Buzz Group brand’s dedicated studio in Derby, Big Money Live sessions will take place twice a day, seven days a week. Live bingo presenters will call the numbers with both online and retail players able to take part in the action.
The UK bingo operator has joined forces with Playtech to bring Big Money Live to players, leveraging the igaming supplier’s retail bingo technology subsidiary ECM Systems to merge legacy systems with online platforms.
Dave Evans, Chief Product Officer at Buzz Group, stated: “The quality of our omnichannel offering across clubs and online is what makes Buzz unique. Players can now enjoy a game of bingo with regular six-figure prizes, from one of our clubs, or the comfort of their sofa.
“Big Money Live is an industry-first that joins up Buzz communities in a single exciting game through the seamless integration of our digital bingo platform and our retail bingo systems.
“Over the years we have invested in innovation and new technology to establish Buzz Bingo as the nation’s number one choice for bingo. The launch of Big Money Live marks the beginning of a new and exciting phase in bingo, with the game reaching more players, and bringing bigger prizes to the table.”
The Derbyshire-based studio uses 3D environments to “capture the essence of ‘old school’ bingo”, which the Buzz brand suggested is “becoming increasingly popular with new demographics”.
The unified bingo experience will use lottery-style and prize-draw mechanics to offer players the chance to win prizes of up to six figures. Big Money Live is set to launch on 24 October with a prize pool worth £100,000.
Richard Kearns, Head of Bingo Product at Buzz Bingo, added: “The launch of Big Money Live marks the culmination of a huge amount of collaboration between our partners, presenters, engineers, IT, marketing and operations. This new concept represents what Buzz does best and that’s innovating to bring the most cutting-edge bingo experience to as many people as possible.”