Igaming business Checkd Group has expanded its poker division as it appoints Lee Johnston and Sophia Darling.
Part of Checkd Media, Johnston has joined the Manchester-based company as its new poker manager with Darling installed as its new poker executive.
The appointments will see the two lead Checkd’s poker strategy, spearheaded by Footy Accumulators Poker League, powered by PokerStars.
“The Footy Accumulators Poker League continues to go from strength to strength and has been given fresh momentum through the new partnership with PokerStars, the largest real money online poker site in the world,” noted Checkd Media managing director, Alex Beecham.
“Lee and Sophia both bring with them significant knowledge and experience from the poker world. We are excited to have them on board as we continue to grow what has quickly become an essential element within our varied product mix and one that drives traffic while providing rich entertainment for our communities.”
An experienced figure within the poker industry, Johnston, who was head of events for Ace King Group, led live and tournament marketing projects for PPPoker and KKPoker across Europe, Asia and LatAm.
Additionally, he created VGC Poker and also held a role as manager at bwin.party’s World Poker Tour.
“The development of the Footy Accumulators Poker League has been widely noted within the poker industry and my aim is to take it forward to the next level,” noted Johnston.
“This is an exciting time to join a business that has real ambition and I can’t wait to get started.”
Moreover, Darling has previous experience of working as a freelance data analyst and content creator at PokerStars.
“It has been fascinating to see how the Footy Accumulators Poker League has grown since it came into being during lockdown,” explained Darling.
“It is clear that there is still a strong demand for poker from the social community and our aim is to serve up the slickest entertainment possible, offering some great prizes while increasing traffic for our partners.”
Checkd Media recently signed a new long-term deal with PokerStars to freshen up the tournaments, content and sign-up offers.