CreedRoomz is bringing its live casino offering to players in Switzerland after securing a strategic partnership with Groupe Partouche’s Casino du Lac Meyrin online platform.
Subject to approval from the Swiss Federal Gaming Board, the deal will see SoftConstruct’s live casino brand integrate its live dealer titles onto PASINO.ch.
Groupe Partouche and CreedRoomz’s collaboration is expected to be live next year in the first quarter after it was formalised at SBC Summit earlier this week.
David Ozararat, Administrator of SoftConstruct Switzerland, stated: “Groupe Partouche is one of the most respected names in European casino gaming, and Switzerland is a market where quality and compliance come first.
“Bringing CreedRoomz to PASINO.ch is a strong signal of what our live casino can deliver for historic casino operators moving further into online. We are proud of the trust Casino du Lac Meyrin has placed in us, and we look forward to building a lasting partnership for Swiss players.”
PASINO.ch will gain CreedRoomz live casino titles such as blackjack, roulette, baccarat and game shows streamed from the provider’s studios.
Matthieu Leboucher, General Director of Pasino.ch, added: “We are very pleased to open this new chapter with SoftConstruct.
“What makes this partnership particularly exciting is CreedRoomz’s focus on innovation, backed by a group with a presence across so many gaming verticals. It gives us new ways to enrich PASINO.ch and to offer our Swiss players a live casino experience that stands out. We look forward to what we will build together.”
In a recent conversation with iGaming Expert, Hayk Tovmasyan, Head of Live Casino at CreedRoomz, spoke about why live casino is such a fast-growing vertical and that, to re-create the thrill of a land-based casino in a mobile gaming environment, operators and providers must take certain steps.
Tovmasyan said: “The core allure of live casino is the perfect fusion of trust, human connection, and immediate engagement.
“Players seek the authenticity of a land-based floor, but with the speed and interactive depth of modern digital entertainment. We meet these demands by developing games through two distinct pillars: localised authenticity and narrative-driven innovation.
“From native-speaking dealers and custom-branded environments to immersive, cinematic game shows like our flagship Road to Eldorado, we build products that turn passive betting into an active, story-rich experience.”